Listen Here

| |



Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Parry Bedi, CEO and Co-Founder of Tingono, a revenue retention platform that has raised nearly $7 million in funding.

Key topics discussed in this episode:

  • Parry’s background as an engineer, starting his career at Microsoft, then co-founding his first machine learning company with a business school classmate, which was later acquired by Forrester
  • The positive experience of staying at Forrester for nearly three years post-acquisition, enjoying the freedom to run the business while being part of a larger company
  • The insights from Jim Collins’ “Good to Great,” emphasizing the need to be ten times better than incumbents when starting from scratch and the importance of assembling the right team from the start
  • The origin story of Tingono, born from the frustration of relying on anecdotal evidence to predict customer churn and expansion opportunities at Forrester, and the desire to create a data-driven, scientific approach
  • The progression of data in SaaS, from companies lacking data to being inundated with it, and the evolution of tools from Salesforce (1st gen) to CDPs and data warehouses (2nd gen) to Tingono’s holistic view of the customer journey (3rd gen)
  • The target market of SaaS companies with recurring revenue and standard go-to-market apps, and Tingono’s ability to identify leading indicators of churn and expansion by stitching together siloed data
  • The challenge of standing out amidst the noise surrounding machine learning and artificial intelligence, and the importance of demonstrating value through the product, storytelling, and the team
  • The value of working with design partners to build the product collaboratively, validate insights, and ensure the solution meets real-world needs
  • The greatest challenge of building a great team from scratch, especially in a competitive talent market, and the focus on hiring for talent rather than specific skills
  • The motivation and excitement of creating something from scratch and witnessing the evolution of an idea into a real product that smart people are passionate about
  • The five-year vision of enabling predictable growth for SaaS companies, moving beyond predictable revenue to automated orchestration and optimization of growth velocity


Identify and Solve Real-World Problems:

Look for pain points and inefficiencies in your own experiences and validate them with other companies in your target market. Use these insights to guide your product development and ensure you're addressing genuine needs.

Collaborate with Design Partners:

Engage with early adopters who are willing to share data, provide feedback, and help shape your product. This collaborative approach ensures you're building a solution that delivers tangible value and meets the demands of your target customers.

Focus on Talent Over Skills:

When building your team, prioritize hiring talented individuals with a strong work ethic and adaptability, rather than focusing solely on specific skills. Skills can become obsolete quickly, but talent will always be in high demand.

Demonstrate Value Through Product and Storytelling:

In a crowded market, differentiate yourself by showcasing the unique value your product delivers and crafting a compelling narrative around your solution. Let the proof be in the pudding, and let your team's expertise and passion shine through.

Evolve Your Vision as the Market Matures:

As your target market and the broader industry landscape evolve, be prepared to adapt your vision and product roadmap accordingly. Anticipate the next stage of maturity and position your company to lead the way in delivering even greater value to customers.

Recommended Founder

Jonas Rinde

CEO of Nomono

Jonas Rinde, CEO of Nomono: $15 million Raised to Power the Future of Podcasting

Lars Grønnegaard Hansen

CEO and Co-Founder of Dreamdata

Lars Grønnegaard Hansen, CEO & Co-Founder of Dreamdata: $12 Million Raised to Build the Future of B2B Revenue Attribution

Tine Karlsen

Co-Founder & CEO of Vev

Tine Karlsen, CEO and Co-Founder of Vev: $7 Million Raised to Power the Future of No-Code Visual Design

Sam Mallikarjunan

Co-Founder & CEO of OneScreen

Sam Mallikarjunan, Co-Founder & CEO of OneScreen: $10 Million Raised to Power the Future of Offline Advertising

Zack Rosenberg

CEO and Founder of Qortex

Zack Rosenberg, CEO & Founder of Qortex: $11 Million Raised to Build the Future of Video Analytics

Alex Reynolds

Alex Reynolds, CEO & Co-Founder of Vendelux: $20 Million Raised to Build the Future of Event Intelligence

Ishveen Jolly

CEO and Co-Founder of OpenSponsorship

Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing

Helen Chong

Head of Growth of Puzzle

Helen Chong, Head of Growth at Puzzle: Collaborating with Founders – Insights for Effective Marketing Alignment

Tom Lee

Co-Founder of LOVO AI

Tom Lee, Co-Founder of LOVO AI: $7 Million Raised to Build the Future of AI Voiceovers

John Jahnke

CEO and Co-Founder of

John Jahnke, CEO and Co-Founder of $148 Million Raised to Build the Future of Cloud Go-to-Market

Daniel Erickson

Founder and CEO of Viable

Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis

Michael Bamberger

CEO and Founder of Tetra Insights

Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research

Sam Fonoimoana

Founder & CEO of Datajoin

Sam Fonoimoana, Founder & CEO of Datajoin: $3.5 Million Raised to Help Brands Leverage Customer Behavioral Insights

Chris Strahl

CEO of Knapsack

Chris Strahl, CEO of Knapsack: $7 Million Raised to Build the Future of Design Systems

Leena Joshi

CEO of CloseFactor

Leena Joshi, CEO of CloseFactor: $15+ Million Raised to Automate Repetitive Sales Processes

Taylor Lint

CEO and Founder of Swantide

Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure

Marc Bernstein

CEO and Founder of Balto

Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers

Ashish Nagar

Founder & CEO of Level AI

Ashish Nagar, CEO of Level AI: $35 Million Raised to Power Contact Centers of the Future

Sangram Vajre

Co Founder and CEO of GTM Partners

Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

Thomas Millay

CEO of DemandJump

Thomas Millay, CEO at DemandJump: Over $25 Million Raised to Power the Future of Content Strategy

Jared Siegal

CEO and Founder of Aditude

Jared Siegal, CEO and Founder of Aditude: $15 Million Raised to Build the Future of Publisher Monetization

Pierce Ujjainwalla

CEO of Knak

Pierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page Creation

Andy Mowat

CEO and Co-Founder of Gated

Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email

Chris Golec

CEO and Co-Founder of Channel99

Chris Golec, CEO and Co-Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing

Patrick Woods

CEO and Co-Founder of Orbit

Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities

Jonathan Legge

Co-Founder and CEO of &Open

Jonathan Legge, Co-Founder and CEO at &Open: Over $35 Million Raised to Create the Future of Corporate Gifting

Tyler Strand

Co-Founder and CTO of Air

Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category

Rajat Mishra

Founder & CEO of Prezent

Rajat Mishra, Founder & CEO at Prezent: Over $24 Million Raised to Build the Presentation Productivity Platform Category

Stephen Karaolis

Marketing Director of Cleary

Stephen Karaolis, Marketing Director at Cleary: Mastering Speed to Market – The Key to Dynamic Content Strategy

Hikari Senju

CEO and Founder of Omneky

Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance

Ori Entis

CEO and Co-Founder of Staircase AI

Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth

Adrien Menard

CEO and Co-Founder of Botify

Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO

Creating the Go to Market Category with ZoomInfo’s Bryan Law

CMO of ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Creating the Marketing Automation Category with Mark Organ

CEO of Eloqua

Creating the Marketing Automation Category with Mark Organ

CEO and Co-Founder of Sendoso

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap