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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Alex Reynolds, CEO & Co-Founder at Vendelux, an event intelligence platform that has raised over $20 Million in funding.
Here are the most interesting points from our conversation:
To make informed decisions about which events to attend or sponsor, companies should utilize a variety of data sources, including direct partnerships with event organizers and public information. This comprehensive approach enables a deeper understanding of event dynamics and attendee profiles.
The pandemic's impact on Vendelux highlights the importance of maintaining operational flexibility to swiftly adapt to unexpected industry changes. Companies should prepare contingency plans and be ready to pivot strategies in response to market shifts.
Despite the convenience of virtual events, the unique benefits of face-to-face interactions should not be underestimated. Businesses need to assess the long-term benefits of in-person engagement when planning their event strategies.
Finding investors who understand and support your business's unique value proposition is crucial, especially during uncertain times. This alignment can provide essential support and resources needed for growth and adaptation.
Vendelux's focus on event and field marketers—an often underserved group—illustrates the potential of targeting niche professional communities. Companies should explore opportunities to provide specialized solutions that address specific needs, thereby demonstrating clear ROI and enhancing overall business effectiveness.