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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Alex Reynolds, CEO & Co-Founder at Vendelux, an event intelligence platform that has raised over $20 Million in funding.

Here are the most interesting points from our conversation:

  • Creation of Event Intelligence Platform: Vendelux helps companies strategically determine the best events to attend by analyzing attendee data from multiple sources, including direct partnerships with event organizers.
  • Navigating the Pandemic: The COVID-19 pandemic significantly impacted Vendelux just as they were poised to launch, forcing the co-founders to pivot and persevere through uncertain times while maintaining their other employment.
  • Skepticism and Resilience Toward Virtual Events: Despite the rapid growth of virtual event platforms during the pandemic, Alex firmly believed in the irreplaceable value of in-person interactions, a bet that paid off as the world began to reopen.
  • Challenges of Fundraising in a Skeptical Market: Initial fundraising efforts for Vendelux were met with skepticism as VCs doubted the return of in-person events, a sentiment that shifted dramatically by the time of their Series A as the industry began to recover.
  • Target Market and Customer Impact: Vendelux primarily serves event marketers and field marketers, providing them with essential tools to demonstrate the ROI of events and improve accountability within their organizations.
  • Vision for the Future of Event Engagement: Alex envisions a broader application of Vendelux’s platform, aiming to enhance professional relationship-building across various types of gatherings, from large-scale conferences to intimate meetups.



Integrate Multiple Data Sources for Enhanced Event Intelligence:

To make informed decisions about which events to attend or sponsor, companies should utilize a variety of data sources, including direct partnerships with event organizers and public information. This comprehensive approach enables a deeper understanding of event dynamics and attendee profiles.

Maintain Flexibility in Business Operations:

The pandemic's impact on Vendelux highlights the importance of maintaining operational flexibility to swiftly adapt to unexpected industry changes. Companies should prepare contingency plans and be ready to pivot strategies in response to market shifts.

Evaluate the Irreplaceable Value of In-Person Interactions:

Despite the convenience of virtual events, the unique benefits of face-to-face interactions should not be underestimated. Businesses need to assess the long-term benefits of in-person engagement when planning their event strategies.

Align with Investors Who Share Your Vision:

Finding investors who understand and support your business's unique value proposition is crucial, especially during uncertain times. This alignment can provide essential support and resources needed for growth and adaptation.

Empower Niche Markets with Specialized Solutions:

Vendelux's focus on event and field marketers—an often underserved group—illustrates the potential of targeting niche professional communities. Companies should explore opportunities to provide specialized solutions that address specific needs, thereby demonstrating clear ROI and enhancing overall business effectiveness.

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