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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Daniel Erickson, CEO and Founder of Viable, a customer feedback analysis platform that has raised $9 million in funding.
Key topics discussed in this episode:
Look for time-consuming, manual processes within your target market that could be streamlined or automated using AI and other technologies. Focus on solving these pain points to deliver immediate value to customers.
Be willing to pivot your product and target market based on early customer feedback and usage patterns. In Viable's case, this meant shifting from a startup-focused tool for measuring product-market fit to an enterprise-focused platform for analyzing diverse customer feedback.
Drive enterprise sales by tapping into your investor network for early leads, crafting personalized outreach to potential buyers, and investing in content marketing to build brand awareness and credibility.
When pioneering a new category, prioritize customer education to help them understand the value of your solution and how it differs from the status quo. Highlight the time and cost savings, as well as the strategic benefits, of adopting your product.
Create a competitive advantage by building a robust dataset of user-generated content, ratings, and annotated examples that can be used to train and improve your AI models over time. This data moat will enable you to develop more advanced, interactive features that set you apart from potential competitors.
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