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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tyler Strand, Co-Founder & CTO of Air Labs, a creative operations platform that has raised $28 Million in funding.
Here are the most interesting points from our conversation:
Don't just focus on building a great product; also think early about how you will reach your customers and how they will perceive your value.
Focus on acute pain points your potential customers face. Air Labs' success came from addressing the specific frustrations of creative directors and marketing teams.
In the early stages, go the extra mile to build trust with your first customers, even if it means manually assisting with their onboarding process.
Achieving product-market fit is not binary. Continuously iterate on your product and adapt to evolving customer needs and market conditions.
Use a mix of tactical, educational, and entertaining content to build brand awareness and engage with your target audience, as Air Labs does with its marketing strategy.
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