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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tyler Strand, Co-Founder & CTO of Air Labs, a creative operations platform that has raised $28 Million in funding.

Here are the most interesting points from our conversation:

  • Problem Identification: Tyler explains the challenge creative teams face in managing large volumes of digital assets and how Air Labs provides a solution.
  • Journey to Product Market Fit: The evolution of Air Labs’ focus over two to three years to zero in on specific pain points and target customers.
  • Early Customer Acquisition: The hands-on approach Tyler and his team took to land their first paying customers and build trust.
  • Creative Operations vs. DAM: How Air Labs differentiates itself from traditional Digital Asset Management systems by focusing on active collaboration and workflow efficiency.
  • Growth Metrics: Air Labs now serves thousands of businesses worldwide, with substantial ARR and a growing user base, reflecting their successful market penetration.
  • Future Vision: Tyler’s aspiration for Air Labs to become the GitHub of the creative world, serving as the connective tissue for creative processes.

 

Actionable
Takeaways

Understand Your Go-to-Market Early:

Don't just focus on building a great product; also think early about how you will reach your customers and how they will perceive your value.

Solve Specific Pain Points:

Focus on acute pain points your potential customers face. Air Labs' success came from addressing the specific frustrations of creative directors and marketing teams.

Hands-On Customer Acquisition:

In the early stages, go the extra mile to build trust with your first customers, even if it means manually assisting with their onboarding process.

Iterate to Product-Market Fit:

Achieving product-market fit is not binary. Continuously iterate on your product and adapt to evolving customer needs and market conditions.

Leverage Content for Brand Building:

Use a mix of tactical, educational, and entertaining content to build brand awareness and engage with your target audience, as Air Labs does with its marketing strategy.

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