Listen Here

| |



Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Zack Rosenberg, CEO & Founder at Qortex, an intelligent video analytics platform that has raised $11 Million in funding.

Here are the most interesting points from our conversation:

  • Early Industry Insights: Zack reflects on his early career at BuzzFeed, where he was among the first employees. His experiences there provided him with a foundational understanding of content virality and digital marketing strategies that have influenced his entrepreneurial journey.
  • Entrepreneurial Lineage: Zack credits his entrepreneurial spirit to his parents, both entrepreneurs themselves, emphasizing the profound impact of their resilience and work-life balance on his career and personal life.
  • Product Development Journey: He discusses the evolution of Qortex, initially starting with different aims and gradually pivoting towards video analytics driven by market needs and opportunities, highlighting the importance of adaptability in startups.
  • The Challenge of Positioning: Zack talks about the crucial role of positioning in the marketplace and how subtle tweaks in positioning can significantly impact customer perception and product uptake.
  • Building a Culture of Curiosity: At Qortex, fostering a culture of curiosity is key. Zack details how the company encourages this through various initiatives like guest speakers, dream meetings, and a company-wide book club to stimulate creative thinking and problem-solving.
  • Future Vision for Media: Looking forward, Zack envisions a transformation in how video content is consumed and monetized, predicting a shift towards more personalized and non-intrusive advertising experiences based on content relevance rather than traditional demographic targeting.



Leverage Early Career Experiences:

Zack’s early involvement at BuzzFeed exposed him to the dynamics of digital content and virality, crucial for his later ventures. Founders should draw on experiences from early career stages to inform their strategic decisions and innovations, particularly understanding industry-specific insights that could lead to competitive advantages.

Embrace Adaptability in Product Development:

Qortex’s pivot from its initial focus to an intelligent video analytics platform underscores the necessity of adaptability. Founders should be prepared to iterate and pivot their products based on market feedback and emerging opportunities, emphasizing the development of features or services that align more closely with market needs.

Prioritize Company Culture and Curiosity:

Cultivating a company culture that encourages curiosity can lead to greater innovation and engagement among team members. Implementing practices like guest speaker sessions, brainstorming meetings, and shared learning experiences can foster an environment where employees feel valued and inspired to explore new ideas.

Understand and Utilize Effective Positioning:

The significance of product positioning cannot be overstated. Founders should focus on how their products are perceived in the market, ensuring that they communicate the value in a way that resonates with their target audience while distinguishing from competitors. This involves framing the product’s benefits to fit the customer's perspective and needs.

Prepare for and Lead Through Industry Cycles:

Acknowledging and preparing for cyclical industry changes can position a company to capitalize on opportunities when they arise. Founders should maintain awareness of industry trends and shifts, adapting their strategies to leverage these cycles rather than be hindered by them, ensuring sustainability and growth even during downturns.

Recommended Founder

Thomas Millay

CEO of DemandJump

Thomas Millay, CEO at DemandJump: Over $25 Million Raised to Power the Future of Content Strategy

Sam Fonoimoana

Founder & CEO of Datajoin

Sam Fonoimoana, Founder & CEO of Datajoin: $3.5 Million Raised to Help Brands Leverage Customer Behavioral Insights

Tine Karlsen

Co-Founder & CEO of Vev

Tine Karlsen, CEO and Co-Founder of Vev: $7 Million Raised to Power the Future of No-Code Visual Design

Jared Siegal

CEO and Founder of Aditude

Jared Siegal, CEO and Founder of Aditude: $15 Million Raised to Build the Future of Publisher Monetization

Daniel Erickson

Founder and CEO of Viable

Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis

Ishveen Jolly

CEO and Co-Founder of OpenSponsorship

Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing

Tyler Strand

Co-Founder and CTO of Air

Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category

Ori Entis

CEO and Co-Founder of Staircase AI

Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth

Alex Reynolds

Alex Reynolds, CEO & Co-Founder of Vendelux: $20 Million Raised to Build the Future of Event Intelligence

Ashish Nagar

Founder & CEO of Level AI

Ashish Nagar, CEO of Level AI: $35 Million Raised to Power Contact Centers of the Future

Jonathan Legge

Co-Founder and CEO of &Open

Jonathan Legge, Co-Founder and CEO at &Open: Over $35 Million Raised to Create the Future of Corporate Gifting

Parry Bedi

Co-Founder and CEO of Tingono

Parry Bedi, CEO of Tingono: $7 Million Raised to Help Companies Boost Net Revenue Retention

Chris Golec

CEO and Co-Founder of Channel99

Chris Golec, CEO and Co-Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing

Leena Joshi

Co-founder and CEO of CloseFactor

Leena Joshi, CEO of CloseFactor: $15+ Million Raised to Automate Repetitive Sales Processes

Creating the Marketing Automation Category with Mark Organ

CEO of Eloqua

Creating the Marketing Automation Category with Mark Organ

Adrien Menard

CEO and Co-Founder of Botify

Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO

Chris Strahl

CEO of Knapsack

Chris Strahl, CEO of Knapsack: $7 Million Raised to Build the Future of Design Systems

Andy Mowat

CEO and Co-Founder of Gated

Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email

Sam Mallikarjunan

Co-Founder & CEO of OneScreen

Sam Mallikarjunan, Co-Founder & CEO of OneScreen: $10 Million Raised to Power the Future of Offline Advertising

Taylor Lint

CEO and Founder of Swantide

Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure

Michael Bamberger

CEO and Founder of Tetra Insights

Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research

Pierce Ujjainwalla

CEO of Knak

Pierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page Creation

CEO and Co-Founder of Sendoso

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap

Jonas Rinde

CEO of Nomono

Jonas Rinde, CEO of Nomono: $15 million Raised to Power the Future of Podcasting

Tom Lee

Co-Founder of LOVO AI

Tom Lee, Co-Founder of LOVO AI: $7 Million Raised to Build the Future of AI Voiceovers

Patrick Woods

CEO and Co-Founder of Orbit

Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities

Hikari Senju

CEO and Founder of Omneky

Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance

Creating the Go to Market Category with ZoomInfo’s Bryan Law

CMO of ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Marc Bernstein

CEO and Founder of Balto

Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers

Sangram Vajre

Co Founder and CEO of GTM Partners

Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre