Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Clayton Wood, CEO of Picnic, a pizza tech company that’s raised over $30 Million in funding.

Here are the most interesting points from our conversation:

  • Origin Story: Picnic started with a focus on automating food service, initially aiming to create a fully automated pizza truck, but soon focused on perfecting the pizza-making process.
  • Market Category: Picnic operates in the nascent field of food preparation automation, with a specific focus on pizza, leveraging their unique technology to cater to a broad range of pizza styles.
  • Customer Benefits: Picnic’s technology can produce 130 pizzas per hour with less than 2% food waste, significantly reducing the industry average of 10-12%, translating to substantial cost savings for operators.
  • Labor Challenges: The pizza industry faces chronic labor shortages and high turnover, and Picnic’s automation addresses these issues by improving productivity and consistency without needing to increase staff.
  • Adoption Hurdles: Educating the market and overcoming the skepticism towards new technology are major challenges. Picnic focuses on early adopters and operators willing to innovate.
  • Future Vision: While currently focused on pizza, Picnic’s technology is adaptable to other foods, potentially revolutionizing other segments of the food service industry in the future.

 

Actionable
Takeaways

Solve Real Problems:

Focus on addressing significant industry pain points, such as labor shortages and food waste, to create compelling value propositions for customers.

Narrow Your Market:

Even with a broad applicable market, prioritize early adopters and specific segments to streamline your go-to-market strategy and build initial traction.

Leverage RaaS Model:

Robotics as a Service (RaaS) offers a scalable and customer-friendly business model by reducing upfront costs and providing ongoing support and upgrades.

Optimize for Consistency:

Automation should aim to deliver consistent quality, which is particularly crucial in the food industry to maintain brand standards and customer satisfaction.

Plan for Expansion:

While focusing on a core market initially, design your technology to be adaptable for future expansion into other related markets to maximize long-term growth potential.

Recommended Founder
Interviews

Zaedo Musa

CEO of Superb

Zaedo Musa, CEO of Superb: $14M Raised to Build the Guest Experience Management Category For Restaurants

Jon Carter

CEO and Founder of Prado

Jon Carter, CEO and Founder of Prado: $5.7 Million Raised to Improve Fresh Food Accessibility Nationwide

David Johnson

CEO of Dexai Robotics

David Johnson, CEO of Dexai Robotics: $12 Million Raised to Power the Future of Kitchen Automation

Zach Rash

CEO and Co-founder of Coco

Zach Rash, CEO and Co-founder at Coco: $60 Million Raised to Bring Food Delivery Robots to Market

Marc-Alexander Christ

Co-Founder of SumUp

Marc-Alexander Christ, Co-Founder of SumUp: $1.5 Billion Raised to Help Small Businesses Around the World Accept Payments

Tim McLaughlin

CEO and Co-Founder of GoTab

Tim McLaughlin, CEO and Co-Founder of GoTab: $26 Million Raised to Power the Future of Restaurant Commerce

Meredith Sandland

Meredith Sandland, CEO of Empower Delivery: $6 Million Raised to Power the Future of Food Delivery For Restaurants

Leif Magnuson

Co-Founder and CEO of TipHaus

Leif Magnuson, Co-Founder and CEO of TipHaus: $8 Million Raised to Create the Future of Gratuity Management

Rob Carpenter

CEO of Valyant AI

Rob Carpenter, CEO of Valyant AI: $15M Raised to Tackle the Labor Shortage at Quick Serve Restaurants with Conversational AI

Andy Freivogel

CEO and Co-Founder of Science On Call

Andy Freivogel, CEO & Co-Founder of Science On Call: $4.4 Million Raised to Build the Future of Tech Support For Restaurants

Emmanuel Massenez

CEO of Kwali

Emmanuel Massenez, CEO of Kwali: $2.5 Million Raised to Build the Future of Food Production for QSRs

Vivian Wang

CEO of Landed

Vivian Wang, CEO of Landed: $8 Million Raised to Solve the Restaurant Labor Shortage