Listen Here

| |



Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Vivian Wang, Founder & CEO of Landed, an end-to-end recruiting platform that has raised over $8 Million in funding.

Here are the most interesting points from our conversation:

  • Landed’s Mission: Landed aims to empower blue-collar workers by providing them with better job opportunities, financial tools, and educational resources.
  • Customer Experience Focus: The platform addresses the inefficiencies in the current recruitment process for hourly workers, offering tailored job matches and reducing manual tasks for employers.
  • Impact on Employers: Landed saves employers over 15 hours of manual processes by automating candidate sourcing, vetting, and interview scheduling.
  • Category Creation: Vivian emphasizes the creation of a new category, the “livelihood economy,” focusing on jobs, finances, and education for blue-collar workers.
  • Adaptation During COVID-19: Despite launching just before the pandemic, Landed quickly adapted by targeting sectors like grocery stores and quick-service restaurants, demonstrating resilience and customer focus.
  • Growth and Traction: Landed works with nearly 400 companies, including major brands like Panera and Chick-fil-A, and has seen rapid revenue growth since its launch.



Customer Obsession Drives Success:

Spend a significant portion of your time engaging with both your paying customers and end-users to deeply understand their pain points and needs. This focus can accelerate learning and product-market fit.

Automate Manual Processes:

Identify and automate repetitive tasks to save time and resources. This increases efficiency and allows your team to focus on higher-value activities.

Micro Pessimism, Macro Optimism:

Maintain a detailed and cautious approach to immediate challenges while keeping a long-term positive vision. This balance helps in navigating crises and staying focused on the ultimate goal.

Create New Categories with Clear Vision:

When creating a new market category, clearly articulate how your solution fundamentally changes the landscape and benefits all stakeholders. Ensure potential investors and team members understand and buy into this vision.

Rapid Adaptation to Market Changes:

Be ready to pivot or adapt your business model in response to unexpected challenges, like a global pandemic. Quickly finding new opportunities within shifting markets can be key to survival and growth.

Recommended Founder

Andy Freivogel

CEO and Co-Founder of Science On Call

Andy Freivogel, CEO & Co-Founder of Science On Call: $4.4 Million Raised to Build the Future of Tech Support For Restaurants

David Johnson

CEO of Dexai Robotics

David Johnson, CEO of Dexai Robotics: $12 Million Raised to Power the Future of Kitchen Automation

Emmanuel Massenez

CEO of Kwali

Emmanuel Massenez, CEO of Kwali: $2.5 Million Raised to Build the Future of Food Production for QSRs

Jon Carter

CEO and Founder of Prado

Jon Carter, CEO and Founder of Prado: $5.7 Million Raised to Improve Fresh Food Accessibility Nationwide

Clayton Wood

CEO of Picnic Works

Clayton Wood, CEO of Picnic Works: $30 Million Raised to Automate Pizza Making

Zaedo Musa

CEO of Superb

Zaedo Musa, CEO of Superb: $14M Raised to Build the Guest Experience Management Category For Restaurants

Rob Carpenter

CEO of Valyant AI

Rob Carpenter, CEO of Valyant AI: $15M Raised to Tackle the Labor Shortage at Quick Serve Restaurants with Conversational AI

Tim McLaughlin

CEO and Co-Founder of GoTab

Tim McLaughlin, CEO and Co-Founder of GoTab: $26 Million Raised to Power the Future of Restaurant Commerce

Marc-Alexander Christ

Co-Founder of SumUp

Marc-Alexander Christ, Co-Founder of SumUp: $1.5 Billion Raised to Help Small Businesses Around the World Accept Payments

Zach Rash

CEO and Co-founder of Coco

Zach Rash, CEO and Co-founder at Coco: $60 Million Raised to Bring Food Delivery Robots to Market

Leif Magnuson

Co-Founder and CEO of TipHaus

Leif Magnuson, Co-Founder and CEO of TipHaus: $8 Million Raised to Create the Future of Gratuity Management