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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Meredith Sandland, CEO of Empower Delivery, a restaurant tech company that has raised $6 Million in funding.
Here are the most interesting points from our conversation:
Restaurants should consider optimizing their entire process, from packaging to operations, for delivery to ensure high quality and customer satisfaction.
Always start with a Minimum Viable Product (MVP) to get early feedback from customers, refining and improving the product iteratively based on real-world usage.
Build technology solutions that address the specific pain points of your target market, ensuring that the software integrates seamlessly into their operations.
Establishing yourself as a thought leader in your industry can drive organic customer interest and open doors to valuable partnerships and opportunities.
By focusing on first-party ordering and delivery, restaurants can save significant costs and improve margins, as demonstrated by Empower Delivery’s model.