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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Laura Kornhauser, CEO and Co-Founder of Stratyfy, a predictive analytics and decision management solutions provider that has raised $10 Million in funding.
Here are the most interesting points from our conversation:
Laura's story of being inspired to start Stratyfy after facing credit rejection emphasizes the power of personal experiences in identifying market gaps and opportunities. Founders should consider how their own experiences can highlight systemic issues or unmet needs, serving as a catalyst for innovative solutions.
Aligning your company's mission with broader societal impacts, as Stratyfy does with financial inclusion, can be a significant factor in attracting and retaining top talent. Entrepreneurs should clearly articulate their mission and ensure it resonates with the team's values and aspirations.
Stratyfy's early challenges in customer acquisition underscore the importance of persistence and creativity in sales, especially in conservative industries like finance. Founders should be prepared for a long engagement process, utilizing every opportunity to demonstrate value and maintain engagement without pushing for immediate conversion.
Starting with a single product focused on credit risk assessment and expanding based on customer feedback and identified needs illustrates the importance of being responsive to market demands. Entrepreneurs should stay closely connected to their customer base to identify opportunities for product expansion or refinement.
Laura's openness to connecting with other founders for support and advice highlights the importance of a strong peer network. Entrepreneurs should actively seek out connections with peers for mutual support, sharing experiences, and navigating the challenges of startup life together.
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