Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Eric Velasquez Frenkiel, CEO & Founder of Pomelo, a money transfer platform that’s raised over $70 Million in funding.

Here are the most interesting points from our conversation:

  • Innovative Money Transfer: Pomelo uses credit to facilitate international money transfers, reducing transfer fees to zero and providing instant access to funds.
  • Founder’s Journey: Eric transitioned from leading SingleStore, a successful database technology startup, to founding Pomelo after identifying a personal need for a better money transfer solution.
  • Military Influence: The responsibility and problem-solving skills Eric gained in the Israeli military significantly shaped his approach to entrepreneurship.
  • Product-Led Growth: Pomelo focuses on a product-led growth strategy, emphasizing customer experience and community engagement.
  • Market Validation: The initial launch saw 125,000 people sign up on the waitlist, validating strong market demand.
  • Regulatory Navigation: Pomelo leverages the Visa and Mastercard networks to provide a secure, transparent money transfer solution, avoiding the traditional pitfalls of cash-based systems.

 

Actionable
Takeaways

Embrace Product-Led Growth:

Focus on making your product accessible and easy to use. This can drive growth and improve user experience.

Identify Personal Problems:

Use personal experiences to identify and solve real-world problems, creating products that resonate deeply with users.

Leverage Existing Networks:

Utilize established networks (like Visa and Mastercard) to enhance your product's reach and reliability.

Innovate Within Existing Categories:

Introduce new methods within traditional categories to disrupt and improve current standards, like using credit for money transfers.

Validate Market Demand Early:

Build a waitlist or similar pre-launch strategy to gauge interest and validate demand before fully launching a product.

Recommended Founder
Interviews

Ankit Ratan

Co-Founder and CEO of Signzy

Ankit Ratan, Co-Founder and CEO of Signzy: Over $38 Million Raised to Build the Future of Digital Onboarding Infrastructure

Jonathan Sukhia

CEO and Co-Founder of Topkey

Jonathan Sukhia, CEO & Co-Founder of Topkey: $7 Million Raised to Build the Future of Financial Management for Short-Term Rentals

Brendan Playford

CEO of Pngme

Brendan Playford, CEO of Pngme: $18 Million Raised to Support Financial Inclusivity and Unlock Economic Potential Across the Developing World

Jack McDonald

CEO of PolySign

Jack McDonald, CEO of PolySign: $50 Million Raised to Power the Future of Digital Assets

Swapnil Shinde

CEO and Co-Founder of Zeni

Swapnil Shinde, CEO and Co-Founder of Zeni: $47+ Million Raised to Build the Finance Operations Category

Shamir Karkal

Co-founder and CSO of Sila

Shamir Karkal, CEO of Sila: $20+ Million Raised to Build the Money API For Fintech

Ben Borodach

Co-Founder and CEO of April

Ben Borodach, Co-Founder and CEO of April: $40 Million Raised to Embed Intelligent Tax Experiences

Laura Kornhauser

Co-Founder and CEO of Stratyfy

Laura Kornhauser, Co-Founder and CEO at Stratyfy: $10 Million Raised to Power the Future of Financial Inclusion

Dan Beck

Dan Beck, CEO & Co-Founder of 401GO: $14 Million Raised to Build the Future of Retirement Benefits for Small Businesses

Arik Shtilman

CEO of Rapyd

Arik Shtilman, Rapyd: $15 Billion Valuation (Unicorn Builders)

Julio Martínez

Co-Founder and CEO of Abacum

Julio Martínez, Co-Founder and CEO at Abacum: $40 Million Raised to Build the Future of FP&A

Bob Suh

CEO of OnCorps

Bob Suh, CEO of OnCorps: $18M Raised to Help Large Financial Institutions Solve Operational Problems with AI

Sohaib Zahid

CEO and Co-Founder of Railz

Sohaib Zahid, CEO and Co-Founder of Railz: $15 Million Raised to Build to Accounting Data as a Service Category

Brian King

CEO of LODAS Markets

Brian King, CEO of LODAS Markets: $8.5 Million Raised to Power the Future of Alternative Investments

John Lunn

CEO and Founder of Gr4vy

John Lunn, CEO and Founder of Gr4vy: $27 Million Raised to Build the Future of Payments Infrastructure

Rodney Reisdorf

Co-Founder & CEO of Co-Founder & CEO

Rodney Reisdorf, CEO of Verivend: $3 Million Raised Transform Private Capital Transactions

Ben Goldin

CEO and Founder of Plumery

Ben Goldin, CEO and Founder of Plumery: $4.5 Million Raised to Power the Future of Digital Engagement for Banks

Steven Greene

CEO of Standard Practice

Steven Greene, CEO & Co-Founder of Standard Practice (Previously Nibble Health): $8 Million Raised to Bring the Fintech Revolution to the World Healthcare Payments

Don Muir

CEO of Arc

Don Muir, CEO of Arc: Over $180 Million Raised to Empower Startups with a Better Cash Management Experience

Ahmad Ibrahim

CEO of NeoTax

Ibrahim, CEO of NeoTax: $13 Million Raised to Build the Future of Tax Automation

Kalpesh Kapadia

CEO and Founder of Deserve

Kalpesh Kapadia, CEO and Founder of Deserve: $50 Million Raised to Build the Future of Credit Cards

Olga Chin

CEO and Founder of InterPrice Technologies

Olga Chin, CEO and Founder of InterPrice Technologies: Over $10 Million Raised to Build the Future of Capital Markets Treasury Management

Reed Switzer

CEO of Hopscotch

Reed Switzer, CEO of Hopscotch: $10M to Build the Future of B2B Payments For SMBs

Thibaut Sahagian

CEO of Multis

Thibaut Sahagian, CEO of Multis: $9 Million Raised to Build a New Category of Software Designed to Meet the Needs of Web3 Organizations

Kevin Hart

Founder and CEO of Green Check Verified

Kevin Hart, Founder and CEO of Green Check Verified: $16 Million Raised to Power the Future of the Cannabis Business

Wade Arnold

CEO and Founder of Moov

Wade Arnold, CEO and Founder of Moov: $77.5 Million Raised to Build the Future of Embedded Payments

Fady Hawatmeh

Founder and CEO of Clockwork

Fady Hawatmeh, Founder and CEO of Clockwork: Nearly $3 Million Raised to Make Financial Modeling and Cash Flow Forecasting Easy

Florian Wimmer

Co-Founder & CEO of Blockpit

Florian Wimmer, Co-Founder & CEO of Blockpit: $15 Million Raised to Power the Future of Crypto Tax Management

Daniel Grunstein

CEO and Co-Founder of Crowded

Daniel Grunstein, CEO and Co-Founder of Crowded: $6.4 Million Raised to Transform Nonprofit Financial Management

Stephany Kirkpatrick

CEO and Founder of Orum

Stephany Kirkpatrick, CEO and Founder of Orum: Over $85 Million Raised to Build an API integration for Instant Payouts

Rafael Loureiro

CEO of Wealth

Rafael Loureiro, CEO of Wealth: $16 Million Raised to Build the Future of Estate Planning

Chris McCall

CEO & Co-Founder of Valid8

Chris McCall, CEO & Co-Founder of Valid8: $14.8 Million Raised to Build the Future of Financial Intelligence

Jonas Overgaard

CEO of Anyday.io

Jonas Overgaard, CEO of Anyday.io: $4M Raised to Transform the Buy Now Pay Later Market

Nik Talreja

CEO & Co-Founder of Sydecar

Nik Talreja, CEO & Co-Founder of Sydecar: Over $16 Million Raised to Make Venture Deal Execution a Frictionless Process

Felix Rodriguez

CEO & Founder of Finally

Felix Rodriguez, CEO & Founder of Finally: $110 Million Raised to Power the Future of Finance Automation

Ron Benegbi

CEO & Founder of Uplinq

Ron Benegbi, CEO & Founder at Uplinq: Over $5 Million Raised to Transform SMB Lender’s Existing Credit Evaluation Process