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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Steve Pomfret, CEO & Founder at Cygnetise, a signatory management platform that has raised $8 Million in funding.
Here are the most interesting points from our conversation:
Use your background and expertise in related fields to address inefficiencies in your industry, much like Steve used his operational change experience in banking to identify and solve signatory management inefficiencies with Cygnetise.
Transitioning to entrepreneurship doesn't have to be abrupt. Consider starting as a consultant or in a related freelance role to gain confidence, understand market needs better, and gradually build your business model.
When introducing new technologies, target smaller markets or regions that can make quick decisions and are more open to new solutions, like Cygnetise did with financial entities in the Channel Islands.
Continuous education and communication are essential when creating a new market category. Adjust and refine your marketing strategies based on customer feedback and changing market dynamics to better position your product.
Explore partnerships with larger entities that can bring your solution to a broader audience quickly. These partnerships can provide the necessary market penetration and credibility to accelerate growth.
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