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Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Helen Chong, Head of Growth at Puzzle, an autonomous accounting platform that has raised over $45 Million in funding.
Here are the most interesting points from our conversation:
Regardless of transitioning from B2C to B2B sectors, the foundational step in marketing is deeply understanding your target audience. For B2B tech founders, this means engaging directly with your potential users to grasp their needs and challenges profoundly, rather than making assumptions.
Engage with your target market not just to understand their current needs but to validate your product's market fit. This involves asking specific, targeted questions to uncover real problems that your product can solve, thereby creating more value and relevance in your offerings.
Before rushing to automate marketing processes, perform tasks manually to identify potential issues and learn deeply about your strategies' effectiveness. This hands-on approach helps refine tactics and ensures a solid foundation before scaling with automation.
For B2B startups, partnerships can be a significant growth lever. Collaborating with entities that complement your product can help extend your reach, leverage existing credibility, and build trust with a wider audience.
Content that directly addresses your audience's immediate needs and challenges is invaluable. Invest time in creating content that offers tangible value and insights to your target market, rather than broad, generic material. This approach not only positions your brand as a thought leader but also directly contributes to your audience's success, fostering loyalty and engagement.