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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Magali Chapuis, Marketing Manager of Embat, a fintech company providing treasury management solutions that streamline cash flow visibility and financial processes.
Here are the most interesting points from our conversation:
Regularly engage with clients to gather feedback, ensuring that your marketing strategies and product developments align with their needs and preferences.
Organize and participate in offline events to foster deeper connections with clients and prospects, enhancing brand trust and engagement.
In the early stages, focus on content creation and brand-building activities rather than heavily investing in paid ads to maximize your marketing budget’s impact.
When expanding internationally, ensure your content is localized and culturally relevant, hiring local talent to maintain authenticity and brand integrity.
Foster a strong partnership between sales and marketing teams to align goals, strategies, and execution, particularly for events and lead generation activities.
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