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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Alfred Griffin, CEO & Co-Founder of LightForce, an orthodontics technology company that’s raised over $150 Million in funding.
Here are the most interesting points from our conversation:
Orthodontists can significantly improve efficiency and patient outcomes by adopting digital workflows and customized treatments through technologies like 3D printing.
The COVID-19 pandemic underscored the importance of flexibility and the ability to adapt quickly to new market conditions, which can drive innovation and growth.
While initial efforts may focus on professional channels, direct-to-consumer education can play a crucial role in driving demand and adoption of new technologies.
Building a successful company hinges on attracting and retaining top talent, maintaining a strong culture, and ensuring transparency and alignment with company goals.
Success in fundraising requires extensive preparation, a clear and compelling story, and a deep understanding of market dynamics at each stage of growth.