Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Dane Baker, CEO and co-founder of EcoCart, a sustainable commerce platform that has raised $17.5 million in funding.

• Dane’s Entrepreneurial Journey: Dane’s background in launching businesses with a sustainability focus culminated in the founding of EcoCart, driven by challenges he faced maintaining sustainability in his previous ventures.
• Mission and Motivation: EcoCart’s mission is to make sustainable commerce easy, affordable, and accessible, allowing businesses and consumers to participate actively in combating climate change.
• Sustainability in E-commerce: EcoCart enables e-commerce platforms to offer customers an option to make their purchases carbon neutral, enhancing customer loyalty and addressing the growing demand for sustainable practices.
• Consumer Engagement: Dane discusses how EcoCart integrates sustainability into the shopping experience, from the homepage to checkout, enriching the customer journey with options for climate action.
• Future Vision and Growth: Dane shares his vision for EcoCart to standardize sustainable practices in e-commerce globally, foreseeing a future where every online purchase supports environmental sustainability.