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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Dipanwita Das, CEO and Co-founder of Sorcero, an AI platform for medical affairs teams that has raised over $20 million in funding.
Utilize deep domain expertise to identify and solve niche problems within an industry, as seen with Sorcero’s targeted solution for medical affairs.
Focus on solving data unification and accessibility issues that are critical in fields like medical affairs to streamline operations and decision-making processes.
Implement cutting-edge technologies like AI and machine learning to enhance product offerings, ensuring they are not only innovative but also directly address customer pain points.
Develop metrics that clearly demonstrate the ROI of your solution, focusing on speed, cost-efficiency, and quality of outcomes to resonate with stakeholders.
Align with industry experts and integrate into existing workflows to enhance credibility and facilitate smoother adoption of new technologies.