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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Rishi Nayyar, CEO and co-founder of PocketHealth, a patient-centric medical image exchange platform that has raised $22.5 million in funding.
Identify inefficiencies in your personal experiences as potential market opportunities for new solutions.
Begin your business in a familiar, manageable market to closely monitor feedback and iterate before scaling to larger markets.
Design your product to encourage natural sharing and network effects among its users to boost organic growth.
Clearly define and separate responsibilities based on each founder's strengths to prevent overlap and increase efficiency.
Develop features that not only solve user problems but also educate and engage them, enhancing user retention and satisfaction.