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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Ben Goldin, CEO and Founder of Plumery, a digital engagement platform for banks that has raised $4.5 million in funding.
Ben's motivation to transform the banking experience stemmed from his own frustrating interactions with traditional banks as a teenager. Founders should look for opportunities to solve problems they've encountered firsthand, as this personal connection can fuel their passion and provide valuable insights into user needs.
Plumery's "buy plus build" approach recognizes that banks need both standardized features for parity and the ability to differentiate through custom development. When designing products for complex industries, consider how to balance pre-built functionality with flexibility and extensibility.
By bringing headless architecture, a proven concept in e-commerce and content management, to the banking sector, Plumery is introducing a novel solution to a traditional industry. Founders should look for opportunities to adapt successful strategies and technologies from related fields to solve problems in their target market.
As a repeat founder with extensive domain knowledge, Ben had an advantage in raising capital for Plumery. Entrepreneurs should highlight their relevant experience and cultivate relationships with well-connected investors who can help generate interest and momentum in their fundraising efforts.
Ben's advice to his younger self underscores the importance of staying grounded and confident as a founder. While the challenges of building a startup can feel overwhelming at times, it's crucial to trust your gut, maintain a healthy perspective, and not take things too seriously.