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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Kevin Hart, CEO and Founder of Green Check Verified, a cannabis technology company that has raised $16 million.
Here are the most interesting points from our conversation:
Kevin's journey underscores the importance of beginning with a clear vision of your desired outcome. For B2B tech founders, this means having a firm grasp on your ultimate goals and the steps needed to achieve them, ensuring every action aligns with these objectives.
The cannabis industry, like many emerging tech sectors, is rapidly evolving. Kevin’s advice to educate oneself is vital for founders looking to enter any specialized market. Staying informed on industry trends, regulations, and cultural nuances can significantly impact your strategic decisions.
Leveraging Kevin's extensive background in data and supply chain management, founders should prioritize data analysis and operational efficiency. Understanding the key drivers of your business and focusing on actionable insights can lead to more informed strategic decisions.
Recognizing and mitigating founderitis involves balancing innovation with operational excellence. For tech founders, assembling a team that complements your vision and strengths, while also bringing critical operational and strategic capabilities, is crucial for sustained growth.
Just as Green Check Verified navigates the complex regulatory landscape of the cannabis industry, founders in all sectors must anticipate and plan for regulatory hurdles. Developing a strategy that includes flexibility and compliance can safeguard your business against future regulatory changes and ensure resilience.
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