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Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Kevin Hart, CEO and Founder of Green Check Verified, a cannabis technology company that has raised $16 million.

Here are the most interesting points from our conversation:

  • Background and Expertise: Kevin brings a wealth of experience from the tech industry, having held C-level positions for four decades, taken companies public, and worked closely with VCs and private equity. This depth of experience fuels his current venture into solving financial and business service access issues in the cannabis industry.
  • Founderitis and Portfolio Cramp: Kevin shares insights into “founderitis,” a common affliction where founders can struggle with scaling and adapting their original ideas. He highlights the importance of having a strong team and clear operational goals to overcome these challenges.
  • Transition to Cannabis Industry: Initially approached to build a point-of-sale system for the cannabis sector, Kevin’s fascination grew with the financial service challenges within the industry. Green Check Verified was born from his desire to address these issues.
  • Education and Advocacy: Kevin emphasizes the significance of educating oneself about the cannabis industry, respecting its culture, history, and the skepticism towards newcomers. He underlines the importance of contributing positively and avoiding the “green rush” mentality.
  • Product Evolution and Market Fit: While Green Check Verified started with a focus on financial services for the cannabis industry, Kevin explains the evolution of their product suite to meet the complex regulatory and operational needs of their clients, aiming for a frictionless experience.
  • Vision for the Future: Looking ahead, Kevin discusses the potential impacts of changes in cannabis regulation and the importance of data and operational efficiency in adapting to the evolving market. He envisions Green Check Verified playing a critical role in supporting businesses through these transitions.


Start with the End in Mind:

Kevin's journey underscores the importance of beginning with a clear vision of your desired outcome. For B2B tech founders, this means having a firm grasp on your ultimate goals and the steps needed to achieve them, ensuring every action aligns with these objectives.

Embrace Continuous Education:

The cannabis industry, like many emerging tech sectors, is rapidly evolving. Kevin’s advice to educate oneself is vital for founders looking to enter any specialized market. Staying informed on industry trends, regulations, and cultural nuances can significantly impact your strategic decisions.

Data-Driven Decision Making:

Leveraging Kevin's extensive background in data and supply chain management, founders should prioritize data analysis and operational efficiency. Understanding the key drivers of your business and focusing on actionable insights can lead to more informed strategic decisions.

Navigating Founderitis and Team Dynamics:

Recognizing and mitigating founderitis involves balancing innovation with operational excellence. For tech founders, assembling a team that complements your vision and strengths, while also bringing critical operational and strategic capabilities, is crucial for sustained growth.

Prepare for Regulatory Challenges:

Just as Green Check Verified navigates the complex regulatory landscape of the cannabis industry, founders in all sectors must anticipate and plan for regulatory hurdles. Developing a strategy that includes flexibility and compliance can safeguard your business against future regulatory changes and ensure resilience.

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