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Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jithendra Palasagaram, CEO and Founder of Part Analytics, a sourcing platform for direct materials that’s raised $4 Million in funding.

Here are the most interesting points from our conversation:

  • Part Analytics’ Unique Offering: A B2B SaaS platform that empowers sourcing and procurement leaders in manufacturing companies with significant electronic spends to make quicker, smarter decisions throughout the product lifecycle.
  • Inspiration Behind Part Analytics: Jithendra’s firsthand experience with the challenges in sourcing and procurement roles at a large multinational corporation, combined with his academic tenure at the University of Chicago, motivated him to tackle these issues through technology.
  • Fundraising in the Midwest: Jithendra’s journey underscores the importance of networking and finding the right investors who share the vision for the company and contribute beyond just financial support.
  • Platform Impact through Case Studies: A case study with ITW, a Fortune 500 company, showcased Part Analytics’ ability to deliver 5% cost reduction on electronic components spend, reduce shortages by over 70%, and consolidate spend data for better negotiation leverage.
  • Market Position and Vision: Distancing itself from traditional procurement solutions, Part Analytics champions a ‘design to procure’ philosophy, aiming to bridge the gap between engineering and sourcing from the onset of the design phase.
  • Advice for Aspiring Entrepreneurs: Reflecting on his entrepreneurial journey, Jithendra advises acting sooner and with conviction. He emphasizes the importance of fully committing to your venture from the start to accelerate progress and success.



Identify and Address Niche Problems:

Jithendra leveraged his personal experiences and challenges in sourcing and procurement to identify a specific problem area. Entrepreneurs should seek out niche problems within their professional or personal experiences, where they can apply unique insights or solutions.

The Value of Industry Experience:

Having a deep understanding of your target industry, as Jithendra did with electronics manufacturing, can provide invaluable insights into the pain points and needs of your prospective customers. This knowledge can guide the development of a product or service that truly addresses market demands.

Network and Find the Right Investors:

The journey to secure funding may lead you through various connections. Jithendra's experience highlights the importance of networking and being open to introductions that may eventually lead to finding investors who not only provide capital but also believe in your vision and can offer strategic support.

Customer Testimonials and Referrals:

Satisfied customers are one of the most effective marketing tools. Focus on delivering exceptional value so your customers become advocates for your product, leading to organic growth through referrals and testimonials.

Early and Full Commitment:

Jithendra reflected that he would have committed to his venture sooner and with full focus if he were to start over. For founders, this underscores the importance of dedication and the potential benefits of diving into your startup journey with full commitment from the outset.

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