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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tom Tovar, CEO and co-founder of Appdome, a mobile devsecops platform that has raised over $26 million in funding.

  • Tom’s Transition from Law to Tech: Starting as a lawyer during Silicon Valley’s boom years, Tom transitioned into tech, driven by a passion for cybersecurity and mobile app protection.
  • Foundation of Appdome: Inspired by his own challenges in securing mobile apps, Tom co-founded Appdome to simplify mobile app protection for developers, offering automated cybersecurity solutions.
  • Growth and Impact: From early struggles to scaling, Appdome has now protected nearly a billion mobile end-users, reflecting significant growth and the essential nature of mobile security.
  • Customer-Oriented Solutions: Appdome focuses on easing developers’ workload by automating security features integration, supporting enterprises and startups alike.
  • Vision for the Future: Tom discusses the continuous evolution of mobile platforms and Appdome’s role in advancing mobile app security across various industries.

Actionable
Takeaways

Leverage Automation for Mobile App Security:

Integrate security automation tools that can deliver comprehensive cyber protections with minimal manual intervention to accelerate deployment and ensure consistency across all mobile applications.

Utilize Your Network for Early Customer Acquisition:

When starting out, founders should actively use their personal and professional networks to secure early customers, leveraging all available connections to gain feedback and iterate on their product.

Customer-Centric Product Development:

Stay closely connected to customer feedback and support inquiries to understand and address common pain points. This direct insight can drive product improvements and innovations that meet real user needs.

Focus on Value Creation in Scaling:

As your company grows, continually assess how the product or service can deliver increasing returns or added value for each dollar spent by customers. This approach can enhance customer satisfaction and retention.

Build and Maintain Category Leadership:

Consistently engage with customers to evolve and adapt your offerings to their changing needs, ensuring your solutions remain at the forefront of the category you're pioneering.

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