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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Kliger, CEO and Co-Founder of Zenity, a security governance platform for no code and AI development that has raised $21.5 Million in funding.

Here are the most interesting points from our conversation:

  • Unit 8200’s Impact: Ben credits his transformative experience in Unit 8200, emphasizing the unit’s culture of embracing challenges and enabling significant contributions to national security. This environment fostered his leadership skills and established a lifelong network of friends and colleagues.
  • Entrepreneurial Roots and Vision: With a background influenced by entrepreneurial family values and participation in entrepreneur programs, Ben always aspired to create his own technology company. His journey through roles at Deloitte, Fortscale, and Microsoft further shaped his ambition to address meaningful business challenges with innovative solutions.
  • Inspiration from Leaders: Identifying David Ben-Gurion and Satya Nadella as his inspirations, Ben admires their leadership qualities of empathy and customer obsession. These principles guide Zenity’s mission to prioritize customer needs and drive meaningful impact.
  • Zenity’s Mission: Focused on security governance for no-code and AI development, Zenity aims to ensure that citizen-developed applications within enterprises are secure. By addressing the security aspects of no-code and AI tools, Zenity enables organizations to empower their non-technical staff without compromising on security.
  • Ideal Customer Profile (ICP) Identification: Zenity targets large enterprises that heavily utilize major SaaS platforms for citizen development projects. The company focuses on security leaders within these organizations, offering solutions to manage the risks associated with no-code and AI development by non-technical employees.
  • Marketing Philosophy and Growth Strategy: Emphasizing thought leadership and partnerships, Zenity engages with industry organizations and leverages direct sales to communicate its value proposition. The company’s approach is not about inducing fear but about enabling organizations to harness the power of no-code and AI development securely.

 

Actionable
Takeaways

Embrace Challenging Conversations for Growth:

Ben's experience in Unit 8200 highlights the importance of fostering environments where challenging ideas and norms are encouraged. For founders, creating a company culture that values open, conflicting discussions can lead to innovative solutions and stronger team cohesion.

Leverage Diverse Experiences for Unique Insights:

Drawing on a diverse background, including roles at Deloitte, Fortscale, and Microsoft, can equip founders with a broad perspective on customer needs and industry challenges. This diverse experience is crucial for identifying unique market opportunities and developing innovative products.

Identify and Target Specific Customer Pain Points:

Zenity's success in addressing the security governance challenges of no-code and AI development for large enterprises underscores the importance of understanding and targeting specific customer pain points. Founders should focus on developing solutions that address unmet needs within their target market segments.

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