Ankit highlights the power of making a bold promise to prospects - like turning a 6-month workflow implementation into a 3-day POC - and then delivering on it. By rapidly standing up a functional (if not fully integrated) solution, Signzy proves its capabilities are vastly superior to legacy vendors. Technical founders should design POCs that create these "magical moments" showcasing an order-of-magnitude improvement.

A key fundraising lesson Ankit shares is the importance of focusing not just on what your product is, but what it can do for customers. Founders, especially those with engineering backgrounds, often geek out about their technology - but investors care more about the business outcomes it enables. Crafting a narrative anchored in quantifiable value creation for a specific customer segment is critical.

Signzy's growth has been propelled by the once-in-a-generation digitization wave sweeping the banking industry. Ankit notes that conversations with banks have shifted from "should we do this?" to "how should we do this?" - creating a massive opportunity for enablement solutions. Founders should closely monitor their target industries for these inflection points that create urgency and accelerate adoption.

To build mindshare around the emerging category of AI-led customer journeys, Signzy is doubling down on events as a key thought leadership channel. Ankit observes that banking decision-makers, especially from smaller institutions, are more engaged at conferences than with digital content. Founders should optimize their event strategy to deliver high-impact education on the strategic shifts reshaping their industry.

Signzy's land-and-expand model has been key to its 100% year-over-year growth. By going deep with anchor clients like the top 4 banks in India, the company has steadily increased its ARR while minimizing acquisition costs. Enterprise founders should seek out champions within lighthouse accounts and continuously add value through new use cases to drive efficient scaling.