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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from the tech’s most innovative builders. In today’s episode, we’re speaking with Arjun Bhatnagar, CEO and founder of Cloaked, a consumer data privacy company that has raised over 25 million in funding. Arjun shares insights into the journey of empowering consumers to control their personal data through innovative privacy solutions. Here are the most interesting points from our conversation:

  • Arjun’s Background: With a rich history in technology and entrepreneurship, including successful exits and experience as a VC, Arjun brings a comprehensive understanding of the startup ecosystem to Cloak.
  • Cloaked’s Mission: Cloaked aims to put consumers in control of their data by creating unlimited, on-the-fly identities, such as emails, phone numbers, and addresses, to protect privacy.
  • The Complexity of Current Privacy Tools: Arjun discusses the limitations and complexities of existing privacy solutions, highlighting the need for a more integrated and user-friendly approach.
  • Practical Privacy Steps: The conversation includes practical advice for consumers looking to protect their privacy, such as choosing secure browsers and being cautious about sharing personal information.
  • Privacy vs. Comfort: Cloaked differentiates itself by focusing not just on privacy and security but on creating a sense of comfort for users, enabling them to control how and when their data is shared.
  • Future of Data Privacy: Arjun envisions a future where consumers own their data and share it on their terms, potentially transforming how businesses access and use personal information.

Actionable
Takeaways

Embrace a Holistic View of Your Career Path:

Arjun's journey from engineer to CEO, including stints as a VC and experiences with both successful and failed startups, illustrates the value of a diverse career path. Founders should consider gaining a broad range of experiences to enhance their strategic and operational insights.

Focus on User Comfort and Privacy:

Cloaked’s approach to creating a sense of comfort for users while protecting their privacy underlines the importance of addressing consumer anxieties about data sharing. Startups should prioritize building trust with their users by offering transparent and easy-to-use privacy controls.

Leverage Personal Anecdotes to Highlight Problems:

Arjun’s story about creating a personal AI to manage his data underscores the potential and the pitfalls of data privacy in a relatable way. Founders can use personal stories to illustrate the problems their companies aim to solve, making the issues more tangible for their audience.

Differentiate with a Clear Value Proposition:

Cloaked differentiates itself by not only focusing on security but also on the comfort and control users feel over their data. Startups should identify unique angles in crowded markets to stand out and resonate with their target audience.

Anticipate the Future of Your Industry:

Arjun’s vision for the future of data privacy, where consumers have full control over their data, demonstrates the importance of forward-thinking. Founders should contemplate long-term trends and position their companies to lead the charge toward the future they envision.

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