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Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Mykolas Rambus, CEO & Co-Founder of Hush, a cybersecurity company that’s raised $7.5 Million in funding.

Here are the most interesting points from our conversation:

  • Navigating the .com Bubble: Mykolas shared how his first company, Lobby7, navigated the .com bubble burst by pivoting business models and ultimately selling in 2003.
  • Building Wealthex: Wealthex emerged from the 2008 financial crisis, providing a Bloomberg-like platform for private bankers using public internet data, leading to a successful exit.
  • The Birth of Hush: Hush was founded to address data privacy, focusing on removing personal information from the internet to prevent cyberattacks on employees.
  • Tackling Cybersecurity Threats: Mykolas discussed the rise of AI-driven cyber threats and how Hush proactively mitigates risks by eliminating accessible personal data.
  • Effective Marketing in Cybersecurity: Hush’s marketing strategy revolves around building trust through referrals and email campaigns to ensure companies are aware of the service when they need it.
  • Vision for Privacy: Mykolas envisions a future where 20% of the American workforce is protected by services like Hush, significantly reducing cybersecurity risks and enhancing data privacy.

 

Actionable
Takeaways

Pivot and Adapt:

In volatile markets, be prepared to pivot your business model to align with new opportunities and market demands.

Leverage Public Data:

Utilize publicly available data to create valuable insights and products, especially in industries that traditionally rely on less accessible information.

Proactive Cybersecurity:

Implement proactive measures to remove employees' personal information from the internet, making it harder for cybercriminals to target your organization.

Referral-Based Marketing:

Build trust and awareness in your target community through referrals and strategic email campaigns, ensuring your service is top of mind when needed.

Continuous Data Monitoring:

Regularly monitor and update data privacy measures, as new information can constantly emerge and reappear online.

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