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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Neil Serebryany, CEO & Co-Founder of CalypsoAI, an AI security platform that has raised over $38 Million in funding.
Here are the most interesting points from our conversation:
Neil’s experience illustrates the importance of educating potential customers about emerging threats and solutions, even before they recognize the need themselves. For B2B tech founders, investing in educational content and discussions around the problems your technology solves can create a market for your product, especially in nascent fields.
The government's role as CalypsoAI's first paying customer highlights how government partnerships can serve as a powerful endorsement, especially in sectors like AI security. Founders should consider how early engagements with government agencies can build credibility and open doors in the private sector.
Neil’s journey underscores the challenge of innovating while keeping solutions simple and user-friendly. Founders should strive to strip their offerings down to the most essential features that deliver value, avoiding complexity that can deter adoption.
Engaging with and contributing to industry standards and regulations can position your company as a thought leader and trusted advisor. This proactive approach can enhance your brand’s credibility and influence in your category.
The rapid evolution of AI technologies, exemplified by the shift towards generative AI, necessitates agility in how products are developed and marketed. Founders must stay ahead of technological trends, adapting their solutions and messaging to meet the changing needs and concerns of their customers.