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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Austin Gadient, CTO & Co-Founder of Vali Cyber, a Linux security platform that has raised $15 Million in funding.
Here are the most interesting points from our conversation:
Especially in security, showcasing the founders' experience in mission-critical environments can significantly bolster customer trust.
Creating tools that allow potential customers to independently verify product claims can serve as a powerful means of establishing product credibility and transparency.
Understanding the ideal customer profile, including their industry and specific security needs, is crucial for effectively tailoring the product and its messaging.
Honesty about what your product can and cannot do is vital, particularly with technical buyers who value accuracy and despise overhyped claims.
In crowded markets, leveraging relationships and building a network of trusted resellers or partners can help cut through the noise and directly engage with potential customers.