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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Itzik Alvas, CEO & Co-Founder of Entro Security, a non-human identity management platform that has raised $24 Million in funding.
Here are the most interesting points from our conversation:
Itzik’s motivation to create Entro Security came from his firsthand experience dealing with multiple cybersecurity breaches involving non-human identities. Founders should closely analyze pain points they encounter in their own careers to uncover high-impact opportunities that may not be adequately addressed by existing solutions.
After their seed raise, Itzik and his team quickly moved into execution mode, addressing operational necessities like office space, hiring, and banking. Having a pre-compiled checklist before raising funds allows founders to hit the ground running, making early progress smoother and more structured.
Itzik highlighted the importance of securing early design partners to validate the product’s direction. Founders should seek out potential customers, even if they aren’t paying at first, to ensure product-market fit and to gather invaluable feedback on how to refine their solution.
In an industry where many companies blend in, Itzik chose to make Entro’s branding fun and distinct, aligning more with a B2C vibe while maintaining a B2B focus. For founders, this highlights the value of bold and memorable branding to differentiate in competitive markets, even in traditionally serious sectors like cybersecurity.
When approaching industry events, Itzik emphasized having a clear objective, whether it’s lead generation or brand awareness. Founders should be strategic with their event investments, focusing resources on aligning with the event's strengths, like pipeline creation or positioning, to maximize ROI.
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CEO and Co-Founder of Perygee
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CEO and Co-Founder of IriusRisk
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CEO and Founder of Dropzone AI
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Paul Lewis, CEO of Calamu: $20 Million Raised to Build the Cyber Storage Category
Co-Founder and Co-CEO of Permiso Security
Jason Martin, Co-Founder and Co-CEO of Permiso Security: $10 Million Raised to Build the Future of Cloud Security
CEO of CrowdSec
Philippe Humeau, CEO of CrowdSec: $21 Million Raised to Build the Future of Cyber Threat Intelligence
CEO and Founder of Gomboc
Ian Amit, CEO & Founder of Gomboc: $5 Million Raised to Build the Future of Cloud Security Remediation
CEO & Co-Founder of Huntress
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Founder & CEO of Hivewatch
Ryan Schonfeld, CEO of Hivewatch: $25 Million Raised to Build the OS of Physical Security
CEO & Co-Founder of Vaultree
Ryan Lasmaili, CEO of Vaultree: $16 Million Raised to Build the World’s First Fully Functional Data-in-Use Encryption
Founder and CEO of Onyxia
Sivan Tehila, Founder and CEO of Onyxia: $5 Million Raised to Build the Future of Cybersecurity Performance Management
CEO of Qohash
Jean Le Bouthillier, CEO of Qohash: $20 Million Raised to Build the Future of Data Security
CEO and Co-Founder of Tamnoon
Marina Segal, CEO & Co-Founder of Tamnoon: Over $5 Million Raised to Build the Future of Cloud Security
CEO & Founder of Chainguard
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CEO of Glasswall
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CEO & Co-Founder of Cyrebro
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CEO and Co-Founder of CalypsoAI
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CEO & Co-Founder of Hush
Mykolas Rambus, CEO & Co-Founder of Hush: $7.5 Million Raised to Build the Future of Data Privacy
CEO & Co-Founder of Cloaked
Arjun Bhatnagar, CEO of Cloaked: $25 Million Raised to Build the Future of Data Privacy
CEO & Founder of Trusona
Ori Eisen, CEO & Founder of Trusona: $38 Million Raised to Power the Future of Account Takeover Prevention
CEO and Co-Founder of VISO Trust
Paul Valente, CEO and Co-Founder of VISO Trust: $17 Million Raised to Build the Future of Third-Party Cyber Risk Management
CEO & Co-Founder of ElastiFlow
Robert Cowart, CEO & Co-Founder of ElastiFlow: $8 Million Raised to Power the Future of Network Performance and Security Analytics
Co-Founder of Antithesis
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CEO and Co-Founder of Opal Security
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CEO and Co-Founder of OneLayer
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CEO, Co-Founder of Strike Graph
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CTO & Co-Founder of Vali Cyber
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CEO & Co-Founder of Vicarius
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CEO of Clear Skye
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Founder of Sweepatic
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CEO & Co-Founder of Dasera
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