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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Matteo Bogana, CEO & Co-Founder at Cleafy, an online fraud prevention platform that has raised $12 Million in funding.
Here are the most interesting points from our conversation:
Matteo's decision to tackle problems considered unsolvable provided a unique value proposition for Cleafy. For B2B tech founders, targeting complex or previously unaddressed challenges can differentiate your solution and create a new market niche.
Cleafy’s early struggles with market readiness highlight the importance of aligning product launch with market maturity. Founders should consider not only the current demand but also forecast market evolution to optimize product impact and growth.
In the initial stages, focus on building trust and credibility, especially if competing against established companies. Early customer education and proving product efficacy can pave the way for broader market acceptance.
Understanding the distinct needs and organizational structures of different customer segments, such as startups versus large corporations, can help tailor your approach for more effective communication and quicker adoption.
Developing an authoritative voice in your industry, such as Cleafy’s Clifi Labs that provides insights into emerging threats, can establish your company as a trusted expert and influence both direct customers and broader market perceptions.