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Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity, a human risk management platform that has raised $6 Million in funding.
Here are the most interesting points from our conversation:
Emphasize educating your audience rather than selling directly to them. Create content that informs, teaches, and adds value, helping to build a more informed customer base and establish your brand as a thought leader in your niche.
Stay adaptive and open to incorporating emerging platforms and technologies into your marketing strategy. As Rodrigo illustrated with the transition from direct mail to social media, new channels can offer unprecedented opportunities to reach and engage your audience more effectively.
Leverage AI technologies to streamline content production and research, but maintain a human touch in your content creation process. Use AI to enhance productivity and creativity, ensuring your content remains personal, relatable, and genuinely useful to your audience.
Develop a dual strategy that includes both in-depth, long-form content for SEO and thought leadership, and short-form, engaging content for social media platforms. This balanced approach helps cater to diverse audience preferences and maximizes your content's reach and impact.
Encourage your team, from founders to front-line employees, to share their insights, experiences, and ideas. A collaborative and communicative culture not only enriches your thought leadership but also ensures your marketing messages resonate more authentically with your target audience.