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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Dr. Josh Riedy, CEO and Founder of Thread, an autonomous inspection platform that has raised roughly $20 million in funding.
Josh and his team recognized the need for modern tools to manage energy assets, particularly in the wake of natural disasters that exposed the vulnerabilities of the existing system. By targeting a critical problem in a traditional industry, they were able to create a compelling value proposition.
Instead of seeking upfront payment, Thread invested time and effort to understand Xcel Energy's problems and develop a solution that met their needs. This approach allowed them to establish strong product-market fit and earn the trust of a major player in the industry.
By partnering with Xcel Energy, Thread gained credibility and access to a network of potential customers in the utility space. Founders should seek out strategic relationships that can help them navigate the complexities of their target market and accelerate their growth.
: As a mashup of robotics and ERP, Thread faced the difficulty of describing their offering to both customers and investors. Rather than trying to fit into an existing category, they focused on communicating the real-world results and impact of their solution.
With utilities investing heavily in renewables and setting ambitious carbon reduction goals, there is a generational opportunity for startups that can help facilitate this transition. Founders should look for ways to align their offerings with the sustainability imperatives of their target industries.