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Welcome to another episode of Category Visionaries, the show that explores the future of tech with innovative B2B founders. In today’s episode, we’re speaking with Kameale Terry, CEO and Co-Founder of ChargerHelp!, an EV infrastructure solution that has raised over $20 million in funding.
ChargerHelp!'s early connections with organizations like the LA Clean Tech Incubator played a crucial role in its development. B2B tech founders should actively seek partnerships and collaborations with incubators and industry associations to accelerate growth and gain credibility.
ChargerHelp! had to educate its market about the problems with EV charging stations before it could sell its solution. Founders should consider an education-first approach to marketing, especially in new or emerging markets, to build awareness and create demand.
Utilizing data to understand and predict industry challenges can position your company as a leader in solving those problems. ChargerHelp!'s focus on collecting service data and using predictive analytics has been key to their success and can serve as a model for leveraging data to inform product development and market positioning.
As your company grows, transitioning from founder-led sales and being deeply involved in every deal can be challenging. Establishing strong teams and processes early on can ease this transition and allow founders to focus on strategic growth and product development.
ChargerHelp!'s active role in co-sponsoring bills and advocating for industry standards highlights the potential impact of legislative advocacy. Founders should consider how engaging with legislative processes could benefit their company and industry as a whole, potentially unlocking new opportunities and shaping the market environment.