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Here are the full show notes for the Ron Benegbi, CEO and Founder of Uplinq interview:
Title: Ron Benegbi, CEO and Founder of Uplinq: Over $5 Million Raised to Revolutionize Small Business Lending with AI-Powered Credit Scoring
Opening Paragraph: Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ron Benegbi, CEO and Founder of Uplinq, a credit assessment and scoring platform that leverages alternative data to help small business lenders make more informed decisions. The company has raised over $5 million in funding to date.
Key topics discussed in this episode:
Instead of building from scratch, Uplinq repurposed a battle-tested credit assessment platform with over 15 years of data and $1.4 trillion in lending history. This unique starting point enabled them to enter the market with a compelling offering and credibility.
By focusing on providing fair credit access to small businesses, Uplinq is addressing a critical need that has been amplified by the pandemic and economic uncertainty. Identifying and serving a large, underserved market can be a powerful growth driver for startups.
Uplinq convinces risk-averse lenders to adopt its solution by providing empirical evidence of its accuracy and potential impact on loan approval rates. By demonstrating tangible results within the lenders' existing credit frameworks, the company overcomes resistance to change.
Uplinq performs proof-of-concept analyses on lenders' historical data, demonstrating the value of its platform and making a compelling business case. This approach builds trust, reduces perceived risk, and accelerates the sales process.
Ron considers assembling a stable, cohesive team to be the most critical challenge he overcame in the early stages of Uplinq. By focusing on hiring the right people and creating a strong team dynamic, he was able to devote more energy to other aspects of the business.