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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Steven Greene, CEO & Co-Founder of Standard Pracice (previously known as Nibble Health), a B2B healthcare payments platform that’s raised $8.5 Million in funding.
Here are the most interesting points from our conversation:
Build products that directly address significant pain points experienced by users. Steven’s personal experience with a hefty medical bill highlighted a widespread issue and led to the creation of Standard Practice.
When selling to businesses, especially in crowded markets, clearly demonstrate the financial benefits and ROI of your solution. Use concrete numbers to make your case compelling.
Utilize existing payment infrastructures like Visa rails to simplify product deployment and usage, avoiding complex integrations and making the solution more accessible.
Consider how fintech innovations can address specific challenges within the healthcare industry, offering more flexible and consumer-friendly payment options.
Think beyond the initial product offering. Steven’s vision for Standard Practice includes expanding into a broader healthcare operating system, showcasing the importance of long-term strategic planning.