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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Swapnil Shinde, co-founder of Zeni, a finance operations platform that has raised over $47 million in funding.
Focus on your unique differentiators and what truly delights customers rather than getting distracted by competitors. Build a product that creates an "aha" moment.
Hire leaders who can take your blueprints and execute 5x faster than you in areas outside your core skillset. Build your team both top-down and bottom-up simultaneously.
Fundraising gets easier with each startup as existing investors have seen your journey. Aim for a board with strong chemistry, trust and excitement for your problem space.
Don't shy away from disrupting old, unsexy industries with highly manual processes. Collaborate humans with AI to create a new category and customer experience from the ground up.
In startups, ideas alone aren't the winning formula - it's about executing rapidly to outpace the competition. Remove founder hats quickly and empower leaders to scale.