Conversation
Highlights

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Johannes Peeters, CEO and Founder of Voxel Sensors, a 3D perception platform that has raised €7 Million in funding. 

Here are the most interesting points from our conversation:

• Voxel Sensors’ Mission: Johannes introduced Voxel Sensors as a company dedicated to building the cornerstones for spatial and empathic computing, enhancing devices’ ability to perceive and interact with the world in real-time and in all dimensions.
• Early Challenges and Strategic Founding: Founding the company right as the COVID-19 pandemic lockdowns began, Johannes and his team used this period to quietly lay down the company’s foundation, patent filing, and strategic planning without external pressures.
• Innovative Technology for a Range of Applications: Voxel Sensors is developing technology that dramatically improves power efficiency and reduces latency in 3D sensing, applicable in consumer electronics like smartphones and augmented reality, as well as in industrial settings.
• The Dual Focus on Consumer Electronics and Industrial Applications: Johannes detailed how Voxel Sensors’ technology is versatile enough to cater to both consumer and industrial markets, highlighting the specific adaptations and targeted strategies for each sector.
• Marketing Philosophy and Go-To-Market Strategy: Despite initially minimal marketing efforts, Voxel Sensors has leveraged its industry connections, past experiences, and strategic board composition to engage with key players in the consumer electronics and industrial sectors.
• Future Vision and Ethical Use of Technology: Looking ahead, Johannes envisions a world where augmented reality and digital interactions seamlessly blend with our physical world, emphasizing ethical usage and the ability to choose when to engage with digital enhancements.