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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Johannes Peeters, CEO and Founder of Voxel Sensors, a 3D perception platform that has raised €7 Million in funding.
Here are the most interesting points from our conversation:
When external circumstances, such as the pandemic, slow down regular operations, use this time for foundational work such as patent filings and strategic planning without the usual market pressures. This approach allows for a more thoughtful and robust company setup that can handle future growth and challenges more effectively.
Developing technology that significantly improves power efficiency and reduces latency can open up new applications and markets. For startups in hardware or deep tech, focusing on creating solutions that address these critical pain points can differentiate your product in crowded or emerging markets.
Being transparent about where your product or technology stands, including its current limitations, can help build trust with early adopters and partners. This trust is essential for long-term collaborations, especially when navigating the uncertainties typical of introducing new technology to the market.
Early on, carefully evaluate the alignment and conditions proposed by strategic investors. The right partners can accelerate growth, but the wrong ones can sidetrack the company's vision. It's vital to ensure that any partnership reinforces the startup's long-term strategy and operational independence.
Understand that fundraising is an ongoing activity rather than a phase. Continuously engaging with potential investors and building a network, even when not actively seeking funds, can ease future rounds. This proactive approach ensures you're not starting from scratch each time and can help attract investment under more favorable conditions.