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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Jason Corso, Co-Founder and Chief Science Officer of Voxel 51, an AI software company that has raised $15.5 Million in funding.
Here are the most interesting points from our conversation:
Jason's transition from academia to entrepreneurship underscores the value of applying research and domain knowledge to solve real-world problems. Founders in the tech space, particularly in AI, should consider how their academic or research background can provide a unique foundation for addressing industry challenges and creating innovative solutions.
The initial pivot from consulting to developing developer tools for video understanding highlights the importance of listening to the market and being willing to change direction when the original business model doesn't resonate with potential customers. This adaptability is crucial for finding product-market fit.
Adopting an open-source go-to-market strategy allowed Voxel 51 to build a community, validate their product, and lay the groundwork for commercial relationships. Founders should evaluate how open-source models can accelerate growth, especially in markets where community engagement and developer adoption are key.
The repositioning of founder roles to better align with the company's growth phase and strategic focus points to the importance of leveraging individual strengths and passions. Founders should be open to evolving their roles within the company to maximize impact as the business scales.
Voxel 51's journey involved not only developing a new product but also educating the market and establishing a new category around data set management and workflow management systems. Founders entering emerging or undefined markets should be prepared to invest in market education and category creation as part of their growth strategy.