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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tine Karlsen, CEO and co-founder of Vev, an all-in-one design platform that has raised $7 million in funding. Join us as we uncover the journey of Vev, from its origins in Norway’s advanced tech ecosystem to its current position at the forefront of web design innovation.

  • The Genesis of Vev: Tine shared how her study in creativity, business development, and innovation in Norway led her to meet her like-minded co-founders and ultimately to the creation of Vev. The platform was conceived out of a need to simplify the web production process, making it accessible and efficient.
  • Norway’s Tech Landscape: Norway, known for its early adoption of technology and innovation, provided a fertile ground for the birth of Vev. Tine emphasized how the country’s technical prowess and openness to innovation made it an ideal starting point for their web design platform.
  • Challenging the Status Quo: Vev aims to transform the traditional web design workflow, enabling designers to create visually stunning front-ends without deep coding knowledge. This approach not only democratizes web design but also significantly reduces the time to market for digital content.
  • Significant Traction and Adoption: Tine highlighted Vev’s success in significantly reducing production time for digital content, from weeks to mere minutes, showcasing the platform’s efficiency and impact on the media industry.
  • Overcoming Obstacles: Positioning and communication emerged as major challenges for Vev, as it introduces a new paradigm in web design. Tine discussed the importance of clear, jargon-free communication in explaining Vev’s value proposition to potential users.
  • The Future of Vev: Looking ahead, Tine envisions Vev as the go-to front-end builder for any CMS, capturing a vast market opportunity by making web design more accessible and efficient for companies of all sizes.


Identify and Address Workflow Inefficiencies:

Tine’s journey with Vev underscores the importance of looking for inefficiencies in existing workflows and designing solutions that simplify and accelerate these processes. For B2B founders, this means actively seeking out areas within your industry where current solutions fall short, especially in terms of productivity and ease of use, and developing your product to directly address these gaps.

Focus on User-Centric Design and Flexibility:

Vev's success in significantly reducing the time to produce digital content highlights the value of creating tools that are not only powerful but also accessible to a broad range of users. Founders should prioritize building platforms that cater to professional needs while remaining user-friendly, ensuring that they do not require specialized knowledge to leverage fully.

Strategic Positioning is Key to Market Understanding:

Overcoming the challenge of positioning Vev in a crowded market taught Tine the importance of clear and direct communication about what the product does and its unique value proposition. Tech founders should ensure their product's positioning is straightforward, making it easy for potential users to understand how it fits into their existing ecosystems and solves a specific problem.

Utilize the Strengths of Your Ecosystem for Innovation:

Drawing from the Norwegian tech ecosystem's readiness to adopt new technologies, Tine leveraged this characteristic to test and grow Vev. Founders should consider how their own ecosystems' unique traits can provide a competitive advantage, whether it's early adoption, a specific talent pool, or industry expertise.

Adapt to Fill the Gaps Left by Existing Solutions:

Vev was designed to complement traditional CMS platforms by providing a more efficient way to handle front-end design. This approach of not just creating another tool but offering something that works within the established infrastructure can be a powerful strategy for B2B tech founders. Look for opportunities where your solution can fill a gap rather than replace existing systems, facilitating smoother integration and quicker adoption.

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