Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tine Karlsen, CEO and co-founder of Vev, an all-in-one design platform that has raised $7 million in funding. Join us as we uncover the journey of Vev, from its origins in Norway’s advanced tech ecosystem to its current position at the forefront of web design innovation.

  • The Genesis of Vev: Tine shared how her study in creativity, business development, and innovation in Norway led her to meet her like-minded co-founders and ultimately to the creation of Vev. The platform was conceived out of a need to simplify the web production process, making it accessible and efficient.
  • Norway’s Tech Landscape: Norway, known for its early adoption of technology and innovation, provided a fertile ground for the birth of Vev. Tine emphasized how the country’s technical prowess and openness to innovation made it an ideal starting point for their web design platform.
  • Challenging the Status Quo: Vev aims to transform the traditional web design workflow, enabling designers to create visually stunning front-ends without deep coding knowledge. This approach not only democratizes web design but also significantly reduces the time to market for digital content.
  • Significant Traction and Adoption: Tine highlighted Vev’s success in significantly reducing production time for digital content, from weeks to mere minutes, showcasing the platform’s efficiency and impact on the media industry.
  • Overcoming Obstacles: Positioning and communication emerged as major challenges for Vev, as it introduces a new paradigm in web design. Tine discussed the importance of clear, jargon-free communication in explaining Vev’s value proposition to potential users.
  • The Future of Vev: Looking ahead, Tine envisions Vev as the go-to front-end builder for any CMS, capturing a vast market opportunity by making web design more accessible and efficient for companies of all sizes.

Actionable
Takeaways

Identify and Address Workflow Inefficiencies:

Tine’s journey with Vev underscores the importance of looking for inefficiencies in existing workflows and designing solutions that simplify and accelerate these processes. For B2B founders, this means actively seeking out areas within your industry where current solutions fall short, especially in terms of productivity and ease of use, and developing your product to directly address these gaps.

Focus on User-Centric Design and Flexibility:

Vev's success in significantly reducing the time to produce digital content highlights the value of creating tools that are not only powerful but also accessible to a broad range of users. Founders should prioritize building platforms that cater to professional needs while remaining user-friendly, ensuring that they do not require specialized knowledge to leverage fully.

Strategic Positioning is Key to Market Understanding:

Overcoming the challenge of positioning Vev in a crowded market taught Tine the importance of clear and direct communication about what the product does and its unique value proposition. Tech founders should ensure their product's positioning is straightforward, making it easy for potential users to understand how it fits into their existing ecosystems and solves a specific problem.

Utilize the Strengths of Your Ecosystem for Innovation:

Drawing from the Norwegian tech ecosystem's readiness to adopt new technologies, Tine leveraged this characteristic to test and grow Vev. Founders should consider how their own ecosystems' unique traits can provide a competitive advantage, whether it's early adoption, a specific talent pool, or industry expertise.

Adapt to Fill the Gaps Left by Existing Solutions:

Vev was designed to complement traditional CMS platforms by providing a more efficient way to handle front-end design. This approach of not just creating another tool but offering something that works within the established infrastructure can be a powerful strategy for B2B tech founders. Look for opportunities where your solution can fill a gap rather than replace existing systems, facilitating smoother integration and quicker adoption.

Recommended Founder
Interviews

Ashish Nagar

Founder & CEO of Level AI

Ashish Nagar, CEO of Level AI: $35 Million Raised to Power Contact Centers of the Future

Hikari Senju

CEO and Founder of Omneky

Hikari Senju, CEO and Founder of Omneky: $10 Million Raised to Empower Brands With AI-Powered Ads To Maximize Performance

Taylor Lint

CEO and Founder of Swantide

Taylor Lint, CEO and Founder of Swantide: $7 Million Raised to Revolutionize How Companies Design and Build Their GTM Infrastructure

CEO and Co-Founder of Sendoso

Creating the Sending Management Category with Sendoso’s Kris Rudeegraap

Tyler Strand

Co-Founder and CTO of Air

Tyler Strand, Co-Founder and CTO at Air: $38 Million raised to Build the Creative Operations Category

Adrien Menard

CEO and Co-Founder of Botify

Adrien Menard, CEO and Co-Founder of Botify: $82 Million Raised to Build the Future of SEO

Creating the Go to Market Category with ZoomInfo’s Bryan Law

CMO of ZoomInfo

Creating the Go to Market Category with ZoomInfo’s Bryan Law

Daniel Erickson

Founder and CEO of Viable

Daniel Erickson, CEO of Viable: $9 Million Raised to Build the Future of Customer Feedback Analysis

Sam Mallikarjunan

Co-Founder & CEO of OneScreen

Sam Mallikarjunan, Co-Founder & CEO of OneScreen: $10 Million Raised to Power the Future of Offline Advertising

Pierce Ujjainwalla

CEO of Knak

Pierce Ujjainwalla, CEO of Knak: $25 Million Raised to Empower Enterprise Marketers with Codeless Email and Landing Page Creation

Chris Strahl

CEO of Knapsack

Chris Strahl, CEO of Knapsack: $7 Million Raised to Build the Future of Design Systems

Thomas Millay

CEO of DemandJump

Thomas Millay, CEO at DemandJump: Over $25 Million Raised to Power the Future of Content Strategy

Jared Siegal

CEO and Founder of Aditude

Jared Siegal, CEO and Founder of Aditude: $15 Million Raised to Build the Future of Publisher Monetization

Leena Joshi

Co-founder and CEO of CloseFactor

Leena Joshi, CEO of CloseFactor: $15+ Million Raised to Automate Repetitive Sales Processes

Parry Bedi

Co-Founder and CEO of Tingono

Parry Bedi, CEO of Tingono: $7 Million Raised to Help Companies Boost Net Revenue Retention

Michael Bamberger

CEO and Founder of Tetra Insights

Michael Bamberger, CEO and Founder of Tetra Insights: $7 Million Raised to Power the Future of Qualitative Research

Jonathan Legge

Co-Founder and CEO of &Open

Jonathan Legge, Co-Founder and CEO at &Open: Over $35 Million Raised to Create the Future of Corporate Gifting

Jonas Rinde

CEO of Nomono

Jonas Rinde, CEO of Nomono: $15 million Raised to Power the Future of Podcasting

Ori Entis

CEO and Co-Founder of Staircase AI

Ori Entis, CEO and Co-Founder of Staircase AI: $5 Million Raised to Power the Future of Customer Revenue Growth

Sangram Vajre

Co Founder and CEO of GTM Partners

Behind the Category: Creating the Account-Based Marketing (ABM) Category with Sangram Vajre

Sam Fonoimoana

Founder & CEO of Datajoin

Sam Fonoimoana, Founder & CEO of Datajoin: $3.5 Million Raised to Help Brands Leverage Customer Behavioral Insights

Andy Mowat

CEO and Co-Founder of Gated

Andy Mowat, CEO and Co-Founder of Gated: Over $3 Million Raised to Build Noise Cancelling Headphones for Email

Tom Lee

Co-Founder of LOVO AI

Tom Lee, Co-Founder of LOVO AI: $7 Million Raised to Build the Future of AI Voiceovers

Chris Golec

CEO and Co-Founder of Channel99

Chris Golec, CEO and Co-Founder of Channel99: $5 Million Raised to Power the Future of B2B Marketing

Marc Bernstein

CEO and Founder of Balto

Marc Bernstein, CEO and Founder of Balto: $52 Million Raised to Power the Future of Contact Centers

Ishveen Jolly

CEO and Co-Founder of OpenSponsorship

Ishveen Jolly, CEO and Co-Founder of OpenSponsorship: Over $5 Million Raised to Build the Future of Sports Influencer Marketing

Creating the Marketing Automation Category with Mark Organ

CEO of Eloqua

Creating the Marketing Automation Category with Mark Organ

Patrick Woods

CEO and Co-Founder of Orbit

Patrick Woods, CEO and Co-Founder of Orbit: Over $22 Million Raised to Power the Future of Communities