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Frontlines.io | Where B2B Founders Talk GTM.
Strategic Communications Advisory For Visionary Founders
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Tine Karlsen, CEO and co-founder of Vev, an all-in-one design platform that has raised $7 million in funding. Join us as we uncover the journey of Vev, from its origins in Norway’s advanced tech ecosystem to its current position at the forefront of web design innovation.
Tine’s journey with Vev underscores the importance of looking for inefficiencies in existing workflows and designing solutions that simplify and accelerate these processes. For B2B founders, this means actively seeking out areas within your industry where current solutions fall short, especially in terms of productivity and ease of use, and developing your product to directly address these gaps.
Vev's success in significantly reducing the time to produce digital content highlights the value of creating tools that are not only powerful but also accessible to a broad range of users. Founders should prioritize building platforms that cater to professional needs while remaining user-friendly, ensuring that they do not require specialized knowledge to leverage fully.
Overcoming the challenge of positioning Vev in a crowded market taught Tine the importance of clear and direct communication about what the product does and its unique value proposition. Tech founders should ensure their product's positioning is straightforward, making it easy for potential users to understand how it fits into their existing ecosystems and solves a specific problem.
Drawing from the Norwegian tech ecosystem's readiness to adopt new technologies, Tine leveraged this characteristic to test and grow Vev. Founders should consider how their own ecosystems' unique traits can provide a competitive advantage, whether it's early adoption, a specific talent pool, or industry expertise.
Vev was designed to complement traditional CMS platforms by providing a more efficient way to handle front-end design. This approach of not just creating another tool but offering something that works within the established infrastructure can be a powerful strategy for B2B tech founders. Look for opportunities where your solution can fill a gap rather than replace existing systems, facilitating smoother integration and quicker adoption.