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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Andres Blank, co-founder and CEO of Fetcher, a recruiting automation platform that has raised more than $40 million in funding.
Andres views Fetcher's approach to automating the sourcing and staffing process as the creation of a new market category. Founders can consider how their innovations might disrupt or redefine existing industries and position their companies as leaders in emerging categories.
Developing a community around your product can amplify your company's message and foster user engagement. By involving clients in product feedback and discussion forums, founders can build a loyal user base that contributes to the product's continuous improvement and market penetration.
The emphasis on building a community not just focused on Fetcher but on broader recruiting challenges demonstrates the importance of engaging potential and existing customers in conversations that extend beyond your product's immediate functionality. This approach can help in establishing thought leadership and brand loyalty.
Knowing what sets your product apart and being able to quickly articulate this differentiator is crucial for standing out in the market. For Fetcher, the integration of human expertise with technology is a key selling point that they emphasize in their GTM messaging.
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