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Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Virgile Raingeard, CEO of Figures, a platform that has raised €8.5 million in funding. Figures is revolutionizing the way companies handle compensation, offering insights and tools to ensure fair and efficient compensation policies.

Here are the most interesting points from our conversation:

  • Origin Story: Virgile, with a background in computer science and HR, started Figures to solve the pain point of lacking reliable market data for compensation policies in France. Initially, it was a side project that evolved from a Google Sheet into a comprehensive compensation benchmarking platform.
  • Product Evolution: Figures connects to HR systems to gather data for real-time compensation benchmarking. It helps companies understand market rates and analyze their compensation strategies for fairness and efficiency.
  • Category Creation in Europe: Figures is at the forefront of establishing the “CompTech” category in Europe, a space that’s more mature in the US. The platform is leading the way in offering compensation intelligence solutions.
  • Marketing with Humor: Emphasizing the value of not being overly serious, Figures uses humor in its marketing and product videos to engage with its audience uniquely and memorably.
  • Addressing Data Security: Virgile highlights the importance of data security, acknowledging it as the “nuclear option” that could undermine trust in their platform. Figures is taking significant steps to ensure data privacy and security.
  • Vision for the Future: Virgile envisions a future where the necessity of platforms like Figures is obvious, and companies can’t imagine managing compensation without the insights and tools it provides.
  • The Importance of Product Obsession: Virgile discusses the French tech founder mentality of being product-obsessed, focusing on creating a product that he wishes he had as an HR professional.
  • Cultural Impact on Company Building: The interview touches on the cultural aspects of company building in France, emphasizing product development over distribution strategies.

Actionable
Takeaways

Leverage Personal Pain Points as Innovation Drivers:

Virgile's journey with Figures began from his personal frustration with the lack of reliable compensation data. For B2B tech founders, leveraging personal pain points can be a powerful source of innovation, often leading to solutions that address widespread industry challenges.

Embrace the Power of Simplicity in Initial Offerings:

The initial success of Figures was based on a simple Google Sheet exchanged for compensation data. This simplicity in product offering can be crucial for early traction. Founders should consider launching with a minimal, straightforward solution that directly addresses a core problem, then evolve based on user feedback.

Prioritize Product Security from Day One:

Given the sensitivity of compensation data, Figures places a high emphasis on security measures to avoid breaches. For founders in the tech space, prioritizing product security from the outset is essential, especially when handling sensitive customer data. Investing in certifications like ISO 27001 and SOC 2 can build trust and credibility.

Use Humor to Stand Out in Marketing:

Figures incorporates humor into its marketing and product videos to engage audiences. This approach can differentiate a brand in crowded markets. Founders should consider authentic ways to infuse personality into their marketing efforts, making their brand more relatable and memorable.

Monitor Competitors for Inspiration, Not Intimidation:

Observing the evolving 'CompTech' space in the US, Figures draws inspiration for new features and strategic directions. Founders should view competitors as a source of learning and inspiration for product development and market positioning, rather than a threat.

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