Listen Here

| |

Conversation
Highlights

 

Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ben Zweig, CEO of Revelio Labs, a workforce intelligence platform that has raised $19 million in funding. Revelio Labs stands at the forefront of analyzing and interpreting labor market data, offering unparalleled insights into workforce dynamics. Here are the most interesting points from our conversation:

  • Origin Story of Revelio Labs: Ben shared his journey from academia, through a stint in the corporate world at IBM, to founding Revelio Labs. His unique background in economics and labor analytics paved the way for Revelio Labs’ creation, driven by the goal to make labor markets as sophisticated and data-driven as capital markets.
  • Revelio Labs’ Vision: Ben envisions Revelio Labs as the Bloomberg terminal for labor market data, emphasizing the goal to bring a level of analysis and accessibility to labor data that matches the sophistication found in financial markets.
  • Universal HR Database Concept: Ben detailed the company’s product as a universal HR database, aggregating public employment records to create comprehensive, comparative insights across companies, akin to having an HR database for the entire workforce.
  • Customer Base and Expansion: Initially focusing on hedge funds and investors, Revelio Labs has expanded its clientele to include consulting firms, academic researchers, and HR departments, showcasing the broad applicability of their data.
  • Media Relations and Impact: Revelio Labs has made strides in media relations, providing data to major publications. This strategy not only broadens their visibility but also positions them as a trusted data source in the labor market intelligence space.
  • Market Positioning and Future Goals: Ben discussed the nuances of workforce intelligence versus labor market intelligence, aiming for Revelio Labs to become a must-have tool for HR professionals and companies seeking granular, actionable workforce insights.
  • Navigating Market Challenges: The journey to breaking into corporate markets has involved educating potential clients on the value of Revelio Labs’ insights, highlighting the importance of diagnosing and addressing workforce dynamics effectively.

Actionable
Takeaways

Innovate by Bridging Different Disciplines:

Innovations often stem from the intersection of diverse fields. Ben's background in economics and data science directly influenced the foundation of Revelio Labs. Entrepreneurs should consider how combining their unique skills and experiences can address unmet needs in their target markets.

Mission-Driven Approach to Category Creation:

Developing a product with a clear, mission-driven purpose can differentiate your startup in a crowded market. Reflect on how your company’s mission not only solves a problem but also contributes to broader industry or societal progress.

Data Transparency as a Competitive Advantage:

Consider how your product or service can make data more accessible and actionable for your clients. In industries where data is fragmented or opaque, providing clear, comprehensive insights can set your company apart.

Identifying and Filling Market Gaps:

Revelio Labs succeeded by addressing a specific gap in labor market intelligence. Look for underserved areas within your industry where you can apply technology to provide new solutions or significantly improve upon existing ones.

Educational Marketing to Navigate New Markets:

When entering markets that are unfamiliar with your product's potential, educational marketing can be a key strategy. Develop content and resources that help potential clients understand the value of your solution and how it can address their specific challenges.

Recommended Founder
Interviews

Kevin Busque

CEO and Founder of Guideline

Kevin Busque, CEO and Founder of Guideline: $339 Million Raised to Help More Small Businesses Offer Retirement Plans

Sam Naficy

CEO of Prodoscore

Sam Naficy, CEO of Prodoscore: $4 Million Raised to Build the Future of Employee Productivity Measurement

Fraser Patterson

CEO and Founder of Skillit

Fraser Patterson, CEO and Founder of Skillit: $13 Million Raised to Tackle the Skilled Labor Crisis in Construction

Agapitos Diakogiannis

Co-founder & CEO of Seafair

Agapitos Diakogiannis, CEO of Seafair: $6.5 Million Raised to Build the Future of Maritime Recruitment

Ben Sesser

CEO & Founder of BrightHire

Ben Sesser, CEO & Founder of BrightHire: $36 Million Raised to Build the Interview Intelligence Category

Ville Herva

CEO of BOLT.works

Ville Herva, CEO of BOLT.works: $7 Million Raised to Build the Future of Staffing

Achuthanand Ravi

Founder & CEO of Kula

Achuthanand Ravi, CEO of Kula: $14 Million Raised to Build the Future of Recruiting

Stephen Johnston

CEO and Founder of GoodJob

Stephen Johnston, CEO and Founder of GoodJob: $9 Million Raised to Power the Future of Human Capital Management

Warren Lebovics

Co-Founder of Pequity

Warren Lebovics, Co-Founder of Pequity: $19 Million Raised to Build the Future of Employee Compensation

Barbra Gago

CEO and Founder of Pando

Barbra Gago, CEO and Founder of Pando: $7 Million Raised to Build the Future of Career Advancement

Amit Bhatia

CEO & Co-Founder of Data People

Amit Bhatia, Co-Founder and CEO of Data People: $21 Million Raised to Build the Future of Recruiting Intelligence

Joseph Fung

CEO of Uvaro

Joseph Fung, CEO of Uvaro: $15 Million Raised to Build the Career Success Platform Category

Will Sealy

CEO and Co-Founder of Summer

Will Sealy, CEO and Co-Founder of Summer: Over $18 Million Raised to Help Organizations Provide Student Loan Benefits

Laura McGee

Founder and CEO of Diversio

Laura McGee, CEO of Diversio: $6 Million Raised to Help Organizations Measure and Improve DEI

Kelsey Bishop

Founder and CEO of Candor

Kelsey Bishop, Founder and CEO of Candor: $5 Million Raised to Build the Future of Professional Relationship-Building

Daniel Birkholm

Founder & CEO of TalentHub

Daniel Birkholm, TalentHub: $6 Million Raised to Transform How Organizations Measure and Improve Their Hiring Experience

Tom Griffiths

CEO and Co-founder of Hone

Tom Griffiths, CEO of Hone: $50 Million Raised to Build the Future of Corporate Training

Matt Watson

CEO and Founder of Origin

Matt Watson, CEO and Founder of Origin: Over $70 Million Raised to Make Financial Wellness the Next Big Employee Perk

Prem Kumar

CEO | Co-founder of Humanly

Prem Kumar, CEO of Humanly.io: $5.5 Million Raised to Build the Conversational Hiring Category

Rob Whalen

CEO of PTO Exchange

Rob Whalen, CEO of PTO Exchange: $5M Raised to Empower Companies to Rethink Paid Time Off

Jaclyn Chen

CEO of Benepass

Jaclyn Chen, CEO of Benepass: $14 Million Raised to Build the Future of Employee Benefits Management

Virgile Raingeard

CEO of Figures

Virgile Raingeard, CEO of Figures: €8.5 Million Raised to Build the Future of Compensation Intelligence

Anthony Mironov

CEO and Co-Founder of Wingspan

Anthony Mironov, CEO and Co-Founder of Wingspan: $30 Million Raised to Power the Contractor Experience of the Future

Jason Lavender

CEO of Electives

Jason Lavender, CEO of Electives: $10M Raised to Redefine Corporate Training

Jared Pope

CEO and Co-Founder of Work Shield

Jared Pope, CEO and Co-Founder of Work Shield: $12 Million Raised to Eliminate Workplace Misconduct

Raghu Gollamudi

CEO and Co-Founder of Included

Raghu Gollamudi, CEO and Co-Founder of Included: $5.4 Million Raised to Build the Future of HR Analytics

Chandler Malone

Founder of Bootup

Chandler Malone, Founder of Bootup: $2 Million Raised to Solve the Tech Talent Crisis

Sid Upadhyay

Co-founder & CEO of WizeHire

Sid Upadhyay, Co-founder & CEO at WizeHire: Over $30 Million Raised to Help SMBs Hire Great Talent

Jason Radisson

CEO and Founder of Movo

Jason Radisson, CEO and Founder of Movo: Over $9 Million Raised to Build the Future of HR Automation

Sebastian Schüller

Co-founder of HiPeople

Sebastian Schüller, Co-founder of HiPeople: $7 Million Raised to Develop Data-Driven Augmentation for Hiring Teams

Hanns Aderhold

Founder and CEO of Cobrainer

Hanns Aderhold, Founder and CEO of Cobrainer: $21 Million Raised to Build the Future of Skills Data Platforms

Mike Adams

Co-Founder & CEO of Grain

Mike Adams, Co-Founder & CEO of Grain: $22 Million Raised to Power the Future of Meetings

Matt Pierce

CEO of Immediate

Matt Pierce, CEO of Immediate: $15 Million Raised to Eliminate the Costly Price of Financial Stress in the Workforce

Brett Martin

President and Co-Founder of Kumospace

Brett Martin, President and Co-Founder of Kumospace: $25 Million Raised to Power the Future of Virtual Offices

Kian Katanforoosh

CEO & Founder of Workera

Kian Katanforoosh, CEO of Workera: $21 Million Raised to Build the Skills Intelligence Category

Nicholas Rudder

Co-Founder & CEO of Sphere

Nicholas Rudder, Co-Founder & CEO of Sphere: $5 Million Raised to Build the Future of Corporate Learning

Andy Berman

CEO and Founder of Vowel

Andy Berman, CEO and Founder of Vowel: $13 Million Raised to Power the Future of Meetings

Josh Merrill

CEO of Confirm

Josh Merrill, CEO of Confirm: Over $11 Million Raised to End the Performance Review Nightmare

Tony Jamous

CEO of Oyster

Tony Jamous, CEO of Oyster: $220+ Million Raised to Build the Global Employment Platform (GEP) Category

Nishika de Rosairo

CEO and Founder of HumanQ

Nishika de Rosairo, CEO and Founder of HumanQ: $3.5 Million Raised to Build the Future of Human Development

Wes Winham Winler

Founder/CEO of Woven

Wes Winham Winler, CEO of Woven: $11 Million Raised to Transform How Companies Recruit and Hire Developers

Ian White

Founder of ChartHop

Ian White, Founder, CEO and CTO of ChartHop: $74 Million Raised to Build the Future of PeopleOps

Andres Blank

Co-founder & CEO of Fetcher

Andres Blank, CEO of Fetcher: $40 Million+ Raised to Build the Future of Recruiting Automation

Marcelo Lebre

President of Remote

Marcelo Lebre, Co-founder & COO of Remote: Nearly $500 Million Raised to Power the Distributed Workforce of the Future

Hanna Asmussen

CEO and Co-Founder of Localyze

Hanna Asmussen, CEO and Co-Founder of Localyze: Over $48 Million Raised to Build the Leading Global Mobility Platform for Companies and Employees

Daniel Liebeskind

CEO and Co-Founder of Topia

Daniel Liebeskind, CEO and Co-Founder of Topia: $6 Million Raised to Help Organizations Build Their Own Metaverse

Peter Briffett

CEO and Co-Founder of Wagestream

Peter Briffett, CEO and Co-Founder of Wagestream: $370 Million Raised to Provide Financial Wellbeing for Every Frontline Employee

Sammy Singh

CEO and Co-Founder of WurkNow

Sammy Singh, CEO and Co-Founder of WurkNow: $15 Million Raised to Power the Future of Staffing