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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Ryan Schonfeld, founder of HiveWatch, a physical security platform that has raised $25 million in funding. Here are the most interesting points from our conversation:
HiveWatch's mission to streamline corporate security programs demonstrates the importance of simplifying complex systems to enhance efficiency. Startups should consider how their solutions can reduce complexity and improve usability for their clients, especially in industries burdened by outdated or disjointed technologies.
Ryan pointed out the significance of deployment speed, with HiveWatch aiming for a 30-day implementation period versus the industry standard of 14 months. This approach can serve as a model for other tech companies, emphasizing the strategic advantage of rapid integration and customer onboarding.
HiveWatch’s strategy to distance itself from the negative perceptions of PSIM systems while evolving the category showcases the importance of clear positioning and category creation in startup marketing strategies. Understanding and actively shaping market perception can be key to overcoming initial resistance and establishing a new solution.
Unlike traditional channels in the physical security industry, Hive Watch focuses on direct support and interaction with its customers. This customer-obsessed approach ensures that end users receive the best possible experience and support, a practice that can be crucial for startups aiming to disrupt established industries with multiple intermediaries.
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