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Conversation
Highlights
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Andrew Forman, CEO & Founder of Givz, an e-commerce marketing platform that has raised $3 Million in funding.
Here are the most interesting points from our conversation:
- Givz’s Core Offering: Givz helps brands replace or enhance discounts with donation incentives, boosting sales and fostering customer loyalty.
- Real-World Impact: A campaign with H&M showed the power of Givz, generating $150,000 in donations and converting customers as effectively as traditional discounts.
- Sector Adoption: While luxury brands were the initial target, Givz has found success across various sectors, including pet, health and wellness, and CBD.
- Customer Engagement: Customers are more likely to make repeat purchases and feel positively about brands that offer donation incentives rather than mere discounts.
- Scalability: Givz’s approach allows brands to quickly see the value of donation incentives through simple A/B testing and site-wide campaigns.
- Future Vision: Givz aims to expand beyond e-commerce to include brick-and-mortar stores and other industries, offering incentives for various customer actions.
Actionable
Takeaways
Integrate Purpose into Marketing:
Replace traditional discounts with donation incentives to increase sales and build brand loyalty.
A/B Testing for Quick Insights:
Test donation incentives against traditional discounts to quickly determine the most effective strategy.
Expand Customer Engagement:
Use donation incentives to drive higher average order values and foster long-term customer relationships.
Broaden Application:
Consider using donation incentives for non-e-commerce actions, such as banking deposits or in-store purchases, to drive desired behaviors.
Leverage Customer Testimonials:
Highlight successful campaigns and customer stories to build credibility and attract new clients through word-of-mouth referrals.
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