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Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech’s most innovative B2B founders. In today’s episode, we’re speaking with Michael Assraf, CEO and Co-Founder of Vicarious, a vulnerability remediation platform that has raised over $29 million in funding. Vicarious is reshaping the cybersecurity landscape by integrating multiple remediation processes into one seamless, efficient platform.
Even as a company grows, staying involved in the core activities, such as product development or coding, can provide invaluable insights and keep leaders grounded. This hands-on approach ensures the product remains closely aligned with the founder's vision and market needs.
The creation of Vsociety by Vicarious showcases the power of community-driven innovation. Encouraging collaboration and knowledge sharing within your industry can not only enhance your product but also establish your company as a thought leader and innovator.
The creation of Vsociety by Vicarious showcases the power of community-driven innovation. Encouraging collaboration and knowledge sharing within your industry can not only enhance your product but also establish your company as a thought leader and innovator.
Vicarious’s commitment to a PLG model, even in an industry traditionally dominated by sales-driven strategies, illustrates the potential for PLG across various sectors. Founders should consider how a product-first approach could streamline acquisition and scale their business.
Michael’s ambition for Vicarious to become the synonymous name in vulnerability remediation and his long-term goal of going public highlight the importance of having a clear, ambitious vision for your company. This vision can guide strategic decisions, inspire your team, and attract investment.